The Institutional Marketing Manager oversees special projects and concert series that support audience development and community relations with The Philadelphia Orchestra. This position will execute tactics to generate and increase interest in special projects and programs. This position will re-define and implement and maximize engagement, participation and retention in institutional programs and identified concert series.
The Institutional Marketing Manager is accountable for successful execution of marketing tactics, budget management, reporting and administrative duties. This includes meeting deadlines as outlined in marketing plans, efficient management of budget and resources for completion of duties, and positive working relations with colleagues. This position will be measured by the successful growth of projects and campaigns directly tied to this position.
Manage marketing initiatives including direct mailings, e-communications, event planning, and creative schedule of all assigned special projects, programs, and select concert series.
Manage special promotional activities and programs that support institutional marketing initiatives in collaboration with IT, Development, Ticket Philadelphia, Kimmel Center Box Office and Front of House staffs.
Execute of all tactics for subscription and single ticket sales for the Family Concert Series and Sound All Around.
Develop and execute strategies to support institutional programming for all events in the community, such as free concerts, neighborhood concerts, and concerts of special invitation.
Works with Business Intelligence to analyze all trends pertaining to the assigned special projects and programs.
Manage special audience development projects such as eZseatU, TeenTix, and Philadelphia School District Teacher Ticket Program.
Maintains digital archives of marketing collateral and promotional files for all assigned projects, through the DAM system.
Maintains department expense tracking and process invoices for assigned special projects and programs, working with marketing department for timely accounting of payments and expenses by Finance department standards.
Assists in the management of the Philadelphia Orchestra inbox, for prompt response on all assigned special projects and programs.
Attend concerts; represent the Marketing Department at concerts and events with an eye to increased patron retention activity.
Provides support for surrounding complimentary voucher program.
Bachelor’s degree required, with a minimum of 3-5 years of arts marketing and project management experience. Direct experience with a symphony orchestra and/or performing arts presenter preferred. Experience in managing customer loyalty programs. Proven track record of success in building programs and increasing overall customer satisfaction. Working knowledge of classical music preferred.
Ability to communicate effectively, not only with entire marketing staff, but also on matters such as logistics with members of IT, development and Ticket Philadelphia staffs.
Excellent verbal and written communication skills with the ability to present effectively internally and externally.
Ability to track and monitor marketing budgets.
Thorough knowledge and understanding of advertising and marketing disciplines.
Knowledge of and experience in orchestra industry and performing arts field.
Success in creating and implementing customer loyalty programs
Knowledge of marketing systems and ticketing and subscription based sales.
Excellent organizational skills and efficient time management.
Working Conditions/Physical Demands:
Routine for office environment. The employee will be required to attend meetings/events during evening and weekend hours.
About Philadelphia Orchestra
Renowned for its distinctive sound, desired for its keen ability to capture the hearts and imaginations of audiences, and admired for an unrivaled legacy of “firsts” in music-making, The Philadelphia Orchestra remains one of the preeminent orchestras in the world.