| An integral member of the Texas A&M University-San Antonioâ™s Marketing and Communications team, the Marketing Communications Manager (Account Executive) leads the integrated marketing and communications strategies for key university client. The successful candidate develops, implements and monitors the success of marketing and communications strategies to engage various audiences (external and internal). Critical to the success of this position is experience in planning and successful project management, integrated marketing communications, persuasive content development to enhance the universityâ™s reputation, enrollment, advancement and institutional priorities, as well as working in collaboration with university leadership, directors and faculty to impact the universityâ™s diverse audiences.
Typically works Monday- Friday, 8 a.m. -5 p.m. Will include work beyond normal office hours to include evening, weekends, and peak times.
RESPONSIBILITIES - Serves as the marketing communications lead for the development and implementation from conception through production and implementation supporting a portfolio of University clients
- Serves as strategist to develop a variety of content, advertising, promotional communications to support institutional and unit priorities
- Develops and executes integrated marketing and communications plans in support of institutional goals, priorities, initiatives and new product launches
- Manages productive working relationships with creative staff, university and contracted vendors, to help ensure projects are completed on time and within budget
- Develops and updates content on advancement websites including stories of impact, news of significant gifts and milestones, and other messages that reinforce campaign priorities and the A&M-San Antonio brand and advancement priorities
- Prepares and coordinates digital communications and direct mail, including segmented messages to specific individuals/groups of individuals such as monthly/quarterly newsletters, updates and donor communications for advancement functions
- Support the institutions brand platform through messaging, design, content and strategies
- Multi-tasks, prioritizes and meets deadlines in a fast-paced work environment
- Performs other duties as assigned.
QUALIFICATIONS - Bachelorâ™s Degree in Marketing, Public Relations, Communications or related field
- At least five years of experience working in integrated marketing and communications
- Demonstrable experience managing multi-platform integrated marketing and communications message development and distribution
- Demonstrated experience in project management, working with creative teams; and ability to conceptualize, develop and produce content for a variety of communications channels including analysis and reporting to strengthen organizational brand and reputation
- Demonstrated experience in setting, monitoring and assessing data to align with goals
- Proficient in Associated Press style writing and editing, Microsoft Word, Excel and PowerPoint. Superior spelling, punctuation and grammar skills
- Ability to plan, organize and coordinate work assignments independently, with a demonstrated ability to work as part of a team toward organizational objectives
- Evidence of superior oral and written communication skills
- Evidence of success working effectively with diverse constituencies and in a team environment
- Communications and marketing experience in the context of an integrated marketing and communications environment
PREFERRED QUALIFICATIONS - Higher education or not-for profit experience preferred
- Fundraising campaign experience preferre
Position vacancy announcement will include request for:
Cover letter, resume, unofficial transcript (highest degree earned), examples of marketing and communications comprehensive projects demonstrating oversight, creative, deliverables and outcomes completed for client or organization, and three professional references.
Â
Please make sure to provide the following documents: 1) Application 2) Cover Letter to include three professional references 3) Resume For detailed instructions on how to apply for any positions on our website, please use the following link: |
