Shinesty sells clothing for all of life's social moments. The kind that turns heads and start conversations. We’re growing fast. We’re funded. We're irreverent and we love to have a good time - hopefully you do too. Our products and content entertain tens of millions of people every week. Our mission is to force the world to stop taking itself so seriously. If the below sounds like you, we’d love to hear from you.
What we’re hiring for:
We're hiring a paid marketing manager to manically manage, scale and optimize campaigns across our paid channels (emphasis on social). This integral role reports directly to our CMO and will be responsible for delivering on our sales and acquisition goals.
Who's right for it:
The right candidate will have an authentic love for the Shinesty brand and a deep seeded growth mindset (a love for numbers, critical and strategic thinking, desire for continuous experimentation, etc.). If you're not comfortable with accountability to numbers, or continuously problem solving and proactively seeking opportunities to improve performance than this role would probably be your personal hell.
Oh, we haven't scared you off? Hell yeah. Let's get into it.
Some things the Paid Marketing Manager will do:
Launch, analyze, scale and optimize dozens of campaigns throughout the marketing funnel, daily
Craft creative briefs, hypotheses and optimization plans with our creative team.
Develop and maintain KPI reports that track paid efficacy and help us respond to issues and opportunities in real time
Provide actionable weekly updates to various stakeholders: including performance, improvements, planned tests, etc.
Work cross-functionally with retention, creative, other channel owners, and product line managers to improve scale and efficiency of ad spend
Test and understand the viability of new paid marketing channels and tools to help improve ROI and scale
Manage a growing team of analysts, agencies and other key players to help us smartly scale paid channels
Other duties that may be necessary from time-to-time
Huge bonus points if you have:
Experience smartly scaling paid spend at a digitally native, direct-to-consumer brand
Facebook and Instagram specific ad mastery
Fluency in SQL or other BI tool (Looker, Domo, Periscope, etc.)
Equity stake in Shinesty
Flexible PTO policy
Dog-friendly office (for other dog + people friendly pups)
Incredible employee discount (at or below cost)
Health Insurance (medical, dental, and vision)
Company provided drinks and snacks
Regular company provided lunches and outings
Central location in one of the best cities on Earth (Boulder...we know we may be biased)
Your choice of new Mac. You will always have the tools you need to do your best work.
Play a massive role in a rapidly growing company
3+ years managing paid digital media or related acquisition/retention field
Mastery in Excel
A gritty, blue-collar work ethic. You aren't afraid to work smart, hard, and long...when needed, to meet and exceed goals.
4-year college degree from accredited institution
Strong A/B testing and quantitative analysis capabilities. Basically numbers make you pee a little with excitement.
Solid understanding of both the channel and creative specific factors necessary for launching and scaling successful paid campaigns
Ability to multi-task and thrive in the face of steep goals and deadlines.
Ability to stay cool, calm, and collected in a fast paced, growth-stage startup environment.
If you made it this far, that's fantastic. We hope you're the butter to our bread. The fresh Expo marker to our whiteboard. The Jay to our Bae (or Bae to our Jay). Hopefully this last section seals the deal for you:
Employer will assist with relocation costs.
Shinesty's goal is to force the world to take itself less seriously, and we choose to do that through irreverent retail. We aim to bring you the most outlandish collection of clothing and accessories the world has ever seen.
When worn correctly, the right clothing can make Mike Tyson's albino tiger purr like a kitten, blow the minds of boringly-dressed onlookers, or be a major contributing factor in the creation of a small human that looks strikingly similar to you.
Whether you are searching for a rare retro piece, enough neon to blind the 80's, or simply something that would make Chuck Norris weep with pride, Shinesty is here to help.