Assistant Director of Communications and Marketing
Germantown Academy, located in Fort Washington, Pennsylvania, is seeking qualified, experienced candidates for a full-time position of Assistant Director of Communications and Marketing, beginning as soon as possible. This is a 12-month position which offers an excellent array of benefits and a highly competitive salary. The Academy, founded in 1759, is a non-sectarian, coeducational, college preparatory school of more than 1,100 students in Grades PK-12, located in the northwest suburbs of Philadelphia on a campus of 126 acres.
Candidates must exhibit an appreciation of, a sensitivity to, and respect for a diverse academic environment, inclusive of students, faculty, and staff of varying social, economic, cultural, ideological and ethnic backgrounds. At Germantown Academy, we are committed to creating a learning environment that is as diverse as the broader, global world of which we are a part. We value this diversity because it makes us a stronger community, enriches our thinking, and helps us to develop our collaborative spirit.
Position Purpose:The Assistant Director of Communications and Marketing reports to the Director of Communications and Marketing and serves as a team member in the Office of Institutional Advancement. The main objective of this position is to develop, implement and direct a strategic marketing plan that focuses on fundraising. This position will take a leadership role in coordinating the marketing efforts of the annual fund, planned giving, parent events, small campaigns, etc. through a variety of mediums, including web, print, electronic news and social networking services, in order to achieve annual fundraising goals. This is a full-time, 12-month position with a variety of responsibilities in a collegial environment. This position does not qualify for tuition remission.
Collaborate with development team to implement marketing strategy to meet or exceed annual giving goals
Provide creative support for annual giving solicitations that will include writing, graphic design and video
Create and implement online strategy for Annual Fund giving that includes creation of video, ads, first person interviews, new initiatives, etc.
Design video projects for all-school promotions and fundraising campaigns
Provide writing support for a variety of communications vehicles, including but not limited to, web, school magazine, educational publications, Annual Fund pieces, etc
Coordinate the development of new web and social media initiatives for turning constituents into donors
Provide support for the school’s social media marketing presence for all GA constituents
Support parent fundraising efforts for the school through event planning, backend database work, and volunteer management
Assist with photography needs for the school that include photographing subjects or events for daily web features, alumni events and annual giving pieces
Catalog and maintain photo files (hard copy and electronic)
Ability and enthusiasm to work evenings and weekends as needed
Other duties as assigned by the Director of Communications and Marketing and the Director of Institutional Advancement
Bachelor’s degree required
Detail-oriented with sensitivity to deadlines and priorities
2-4 years of experience in marketing, communications, fundraising, and/or public relations experience preferred
Proficiency in video editing software necessary
Expertise in a design/publication program such as QuarkXpress or InDesign preferred
Knowledge or ability to acquire knowledge of web integration as it applies to marketing and back-end applications and databases
Strong writing, editing and social media skills
Ability to handle multiple projects in a fast-paced environment, independently and collaboratively
Germantown Academy, located in Fort Washington, Pennsylvania. The Academy, founded in 1759, is a non-sectarian, coeducational, college preparatory school of more than 1,100 students in Grades PK-12, located in the northwest suburbs of Philadelphia on a campus of 126 acres. At Germantown Academy, we are committed to creating a learning environment that is as diverse as the broader, global world of which we are a part. We value this diversity because it makes us a stronger community, enriches our thinking and helps us to develop our collaborative spirit.