The College of Business is seeking an Assistant Director of Marketing and Communications. This is a full-time (1.0 FTE), 12-month, fixed term professional faculty position. Reappointment is at the discretion of the Dean.
The purpose of this position is to move the college's external stakeholders – alumni, donors, industry partners – toward stronger relationships (i.e. opinion, perception and affinity) with the college and thereby increasing brand reputation, engagement and dollars raised. The Assistant Director of marketing and communication ensures that all marketing and communications materials and efforts of the college's outreach to external stakeholders (alumni, donors, industry partners) are integrated and work in unison to support the university's brand, the college's sub-brand, strategic priorities and advancement metrics.
The Assistant Director reports to the Director of Marketing and Communications and supports the priorities and goals of the college's advancement team. The Assistant Director will work with the Senior Director of Advancement to prioritize the advancement team's marketing and communications priorities, allocating resources appropriately so that projects are completed in a timely manner based on their strategic importance.
The Assistant Director assists in the development and execution of the advancement team's marketing and communications implementation plans and ensures that they support the college's marketing and communications plan; provides mentorship and direction on advancement marketing and communications efforts so that they tie to the larger college strategic goals and stay on brand. Along with the Director of Marketing and Communications, the assistant director serves as a brand manager for the college to ensure visual and message consistency across the advancement portfolio (alumni, donors and industry partners), the college and the university. In accordance with University Relations and Marketing, the university's central marketing office, brand managers support, guide and enforce brand management and serve as a trusted and accessible resource for the college on brand-related matters.
The Assistant Director leads the planning, coordination, development, production, review, approval, distribution and evaluation of materials and programs for the advancement team's primary stakeholders: alumni, donors and industry partners. The assistant director directly provides leadership, supervision and direction for a sub-group of staff members within the marketing and communications team who are assigned to support the advancement team's marketing and communications efforts. The Assistant Director plans, assigns and reviews work, establishes goals for each position, assesses performance, outlines professional development opportunities and address deficiencies.
The Assistant Director must be able to effectively and persuasively communicate with constituents, work within a matrix reporting structure, manage competing priorities and motivate a team to work toward a common goal. The Assistant Director cultivates relationships and serves as a liaison between internal stakeholders to coordinate efforts that ensure synergistic, comprehensive, and consistent marketing and communications activities across all units to achieve the goals associated with the college's marketing and communications plan. The Assistant Director meets with internal/external clients to determine the scope, resources, and budget estimate for projects.
The Assistant Director determines the plan and executes the tactics in a timely and professional manner with regular contact with the client and, when appropriate, with the director. The Assistant Director establishes and maintains procedures, coordinates projects to accomplish goals, monitors projects for compliance with applicable policies and procedures, and is responsible for ensuring projects stay on time and within budget. The Assistant Director must skillfully balance between clients' needs and requirements and the university's brand guidelines, and the college's sub-brand guidelines and strategic priories.
In addition to overseeing work of assigned staff, the Assistant Director supplies original content to print publications, websites, e-newsletters, social media platforms, fundraising appeals, strategic documents, event collateral, advertisements, special reports, etc.' models best practices for editorial content planning and development, photographic selection, and storytelling that reflect the college's advancement goals and priorities; effectively communicates donor and alumni stories and industry partner case studies in a compelling way to our diverse audiences; makes technical and design determinations related to print, digital and video content. The Assistant Director also oversees the college's alumni newsletter and semi-annual alumni magazine and contributes advancement-related content to college-wide communications channels in print and online.
Typically requires Bachelor's degree in Marketing, Communications, Journalism or related field. 3 years’ experience related to the discipline of the college, unit or department.
Bachelor's degree in business, marketing, management, communications, journalism or related fields.
Five years of professional marketing/communications experience, including development and implementation of marketing plans and branded communications.
Five years of project management and employee supervision experience, including demonstrated success in working on teams, in a matrixed organization, and managing the creative process from start to finish.
Excellent written and verbal communication skills, including copy writing and editing and grasp of AP style.
Excellent understanding of branding and effective visual design.
A demonstrable commitment to promoting and enhancing diversity.
This position is designated as a critical or security-sensitive position; therefore, the incumbent must successfully complete a criminal history check and be determined to be position qualified as per OSU Standard 576-055-0000 et seq. Incumbents are required to self-report convictions. Offers of employment are contingent upon meeting all minimum qualifications including the criminal history check requirement.
May need to lift/maneuver items up to 25lbs. Occasional evening or weekend hours may be needed to support programming or events.
Additional Salary Information: Salary is commensurate with training, education and experience.
Oregon State is a leading research university located in one of the safest, smartest, greenest small cities in the nation. Situated 90 miles south of Portland, and an hour from the Cascades or the Pacific Coast, Corvallis is the perfect home base for exploring Oregon?s natural wonders.Oregon State University has always been a place with a purpose ? making a positive difference in quality of life, natural resources and economic prosperity in Oregon and beyond. Through discovery, innovation and application, we are meeting challenges, solving problems and turning ideas into reality.Founded in 1868, Oregon State is the state?s Land Grant university and is one of only two universities in the U.S. to have Sea Grant, Space Grant and Sun Grant designations. Oregon State is also the only university in Oregon to hold both the Carnegie Foundation's top designation for research institutions and its prestigious Community Engagement classification.As Oregon?s leading public research university, with $261.7 million in external funding in the 2011 fiscal year, Oregon State?s impact reaches across the state and beyond. With 12 colleges, 15 Agricultural Experiment Stations, 35 county Extension offic...es, the Hatfield Marine Sciences Center in Newport and OSU-Cascades in Bend, Oregon State has a presence in every one of Oregon?s 36 counties, with a statewide economic footprint of $2.06 billion.Oregon State welcomes a diverse student body of over 26,000 students from across Oregon, all 50 states and more than 100 countries. They can choose from more than 200 undergraduate and more than 80 graduate degree programs, including over 30 degrees online offered through Oregon State Ecampus. Oregon State increasingly attracts high-achieving students, with nationally recognized programs in areas such as conservation biology, agricultural sciences, nuclear engineering, forestry, fisheries and wildlife management, community health, pharmacy and zoology.Oregon State also ranks high in sustainability, fourth among universities nationwide for using renewable energy and first in the Pac-12 Conference. And our students literally help power the university: 22 exercise machines at Oregon State University has always been a place with a purpose ? making a positive difference in quality of life, natural resources and economic prosperity in Oregon and beyond. Through discovery, innovation and application, we are meeting challenges, solving problems and turning ideas into reality. For more information visithttp://www.ohsu.edu/xd/about/index.cfm.The 400-acre main campus in Corvallis includes a Historic District, making Oregon State one of only a handful of U.S. university campuses listed on the National Register of Historic Places. The district includes such icons as Weatherford Hall, the Memorial Union and Benton Hall, the oldest building on the oldest building on campus.OSU commits to inclusive excellence by advancing equity and diversity in all that we do. We are an Affirmative Action/Equal Opportunity employer, and particularly encourage applications from members of historically underrepresented racial/ethnic groups, women, individuals with disabilities, veterans, LGBTQ community members, and others who demonstrate the ability to help us achieve our vision of a diverse and inclusive community.