Summary: The Marketing Specialist is part of a dynamic marketing and communications team and serves as marketing lead for service line(s) and physician practice strategies. The person in this role will cultivate strong relationships with key stakeholders and build a deep knowledge of assigned physician practices and service lines. Success will be achieved through development and implementation of strategic initiatives in support of Cook Children's growth and community goals for selected areas of focus as well as the system as a whole.
To help protect our name and reputation, this individual will be an expert of the Cook Children's brand and be able to ensure compliance and provide direction to internal partners for all marketing, including collateral, advertising or digital products.
Must be self-motivated and ready to work in a fast paced, collaborative environment with fun people. The Marketing Specialist must have high level knowledge of all areas in the Strategic Marketing and Communications department in order to know when to integrate other team members into projects. He/she will lead and/or work as part of a multidisciplinary team comprised of members inside and outside the organization. To be successful in the role, the Marketing Specialist should have a positive, can-do attitude and a willingness to constantly learn and improve in order to help internal partners thrive.
Bachelor's degree in Marketing, Digital Marketing, Business, Public Relations, Communications or related field.
Minimum of three years in a similar role with a proven agency and/or project management experience.
Strong analytics background, with problem-solving skills and data-driven thinking.
Deep understanding of programmatic media buying and display marketing.
Extensive search/PPC and paid social media (Facebook, LinkedIn, Twitter) experience.
Experience with running global campaigns for international audiences.
Robust knowledge in the latest trends and best practices in online marketing and management.
Must have a consistently positive and optimistic attitude, collaborative spirit and a talent for maintaining enthusiasm for projects
Preferred skills: experience with Powerpoint, Excel, Marketo and SalesForce Marketing Cloud.
Internal Number: 24180
About Cook Children's Health Care System
Cook Children's Health Care System embraces an inspiring Promise – to improve the health of every child in our region through the prevention and treatment of illness, disease and injury. Based in Fort Worth, Texas, we’re proud of our long and rich tradition of serving our community.