The Marketing Specialist participates in and assists with planning and implementing promotion of the University of Wisconsin-Milwaukee (UWM) to prospective international students. Working in the UWM Center for International Education (CIE) and reporting to the Associate Director for International Partnerships and Market Development, the Marketing Specialist collaborates with colleagues in CIE, University Relations & Communications, and other campus units involved in international student recruitment. The Marketing Specialist engages prospective international students directly through print and digital media marketing campaigns, and also through UWM’s network of recruitment agents and international partner institutions.
The Marketing Specialist: Helps to develop and implement marketing plans for international student recruitment and student success initiatives; Assists with marketing communications across multiple channels including web pages, print, email, social media, video, and presentations; Evaluates effectiveness of marketing strategies to improve marketing efforts; Ensures that marketing materials are in compliance with UWM brand standards; Creates and updates CIE web pages, including the writing of website copy; Manages CIE social media accounts; Attends and reports on events related to international student success and campus internationalization initiatives; Assists with market research studies; Liaises with others involved in marketing across campus. Evening and weekend work may be required. Other duties as assigned.
Compensation: This is a 12-month, full-time Academic Staff appointment with excellent benefits. Salary is commensurate with qualifications and experience.
Application Instructions: Applicants are required to apply online: http://jobs.uwm.edu/postings/29653 Please submit a cover letter summarizing your prior experience and addressing the minimum and preferred qualifications, resume, brief writing sample, and contact information for three professional references. We do not anticipate contacting references unless you become a finalist. The writing sample could be website copy, for example, or other professional or academic writing. The application deadline is 12/13/2019. UWM will not consider paper, emailed or faxed applications. Applicants must complete all required fields and attach any required documents. The process is complete when the message “Your application has been submitted” is displayed and you receive a confirmation number.
Bachelor’s degree with an emphasis in marketing, communication, or a related field;
Experience managing social media accounts on behalf of an organization;
Strong written communication skills as evidenced in cover letter and writing sample
Experience engaging with those of other cultures or backgrounds;
Experience using WordPress;
Experience with interpreting digital media analytics;
Experience using graphic design software
Internal Number: 02240191
About University of Wisconsin-Milwaukee
The University of Wisconsin-Milwaukee (UWM) has more than 26,000 students, 1500 international students, over 150 undergraduate, master's and Ph.D. programs and has the highest research activity, R-1, designation from the Carnegie Classification of Institutions of Higher Education. Located five blocks from Lake Michigan and five kilometers from the city center, UWM is an urban campus and is part of the University of Wisconsin System. The Center for International Education (CIE) is a comprehensive international office, encompassing key campus programs and services while fostering campus-wide internationalization. Within CIE, teams of professionals work in the following areas: International Student and Scholar Services; Study Abroad; Institute for World Affairs; and International Partnerships.