| Position Summary:
The Director of Global Marketing, CNS is a newly developed role responsible for maximizing brand value globally of early to late stage CNS assets, including a novel digital therapeutic. This role will require someone who can be a strategic commercial leader to identify ways to optimize brand value through indication and lifecycle prioritization, clinical design/endpoints, global positioning development and label enhancements. This individual will also need to demonstrate the ability to lead workstreams, partner effectively and foster trust and collaboration with development teams, cross-functional teams and with global Otsuka regions in Europe, Canada, Japan, Australia, South Korea and other Asian regions. This role will also help build a new marketing capability at Otsuka in defining key decision points by stage of development and driving commercial deliverables within these 3 areas of focus: Early/late stage development: prioritizing indication/LCM pathway, identifying minimal reimbursable target product profiles by region and working with regions to identify market access/pricing requirements for pipeline Pre-launch commercialization : building pre-launch global brand strategy, global positioning and core brand assets to support regional launch teams Post-launch brand championing : strategic input/alignment into annual brand planning process, ongoing LCM/label enhancements, evidence generation oversight Key Responsibilities - Maximizes product value over the entire lifecycle by proactively identifying opportunities for clinical and market differentiation working with development teams, cross-functional teams and regional teams globally
- Partners with regions and cross-functional teams to identify regional needs/considerations in shaping development and commercialization decisions
- Acts as co-chair of global brand team (with OPDC) to oversee regional brand strategies and evidence generation plan with Otsuka regions
- Leads the development of foundational brand deliverables including global brand positioning, branding/logo, and development of pre-commercialization brand plan to support transition to regional brand teams upon Phase 3 data
- Partners with regions to understand regional brand plans to ensure strategic alignment to global positioning
- Develops and oversees annual global marketing budgets needed to shape the market and build the brand prior to Phase 3 readout (which includes global market research, brand analytics, brand strategy projects
- The director of CNS Global Marketing will report to the Senior Director of Global Marketing and this role is based in the Princeton Otsuka office.
Qualifications: - MBA, PharmD, PhD or other relevant graduate or post-graduate degree
- Brand marketing experience required , including identifying market and customer needs, building strategic and tactical plans and brand promotions
- Prior experience with successfully launching a brand (s)
- CNS experience is an asset
- Ability to create strong network and trust cross-functionally and across regions and demonstrated leadership skills
- Analytic and financial acumen to identify key business questions and brand analytics needed and inputs needed for forecasting scenarios
- Demonstrated leadership capability and strong interpersonal and communication skills
- Up to 30% travel is required, based upon business needs.
Disclaimer: This job description is intended to describe the general nature and level of the work being performed by the people assigned to this position. It is not intended to include every job duty and responsibility specific to the position. Otsuka reserves the right to amend and change responsibilities to meet business and organizational needs as necessary. Otsuka is an equal opportunity employer. All qualified applicants are encouraged to apply and will receive consideration for employment without regard to their protected veteran or disabled status, or any protected status. Statement Regarding Job Recruiting Fraud Scams Job postings, job offers, or introductions to enter into a business relationship with Otsuka through a third-party vendor may be unauthorized. Avoid being the subject of a scam by dealing only directly with Otsuka through its official Otsuka Career website https://vhr-otsuka.wd1.myworkdayjobs.com/en-US/External . Any authorized third-party vendor job boards should redirect any inquiry to this Otsuka Career website. |
