The Greater Richmond Convention Center, managed by Spectra Venue Management, is the largest exhibition and meeting facility in the Commonwealth of Virginia. The GRCC — an impressive 700,000-square-foot, multi-purpose complex centrally located in Virginia’s capital — is one of the most desirable destinations in the Mid-Atlantic region. The GRCC is situated within a 500-mile radius of more than half of the U. S. population. The Richmond region is considered a drive-to market along Interstate 95 but also is easily accessible by bus, rail and the Richmond International Airport, which is a 10-minute drive from downtown. With 178,158 square feet of contiguous exhibit space, a 30,550 square-foot Grand Ballroom and 50,000 square feet of additional meeting/banquet space, the GRCC is well-positioned to host a variety of events from small meetings to large trade shows and conventions. The convention center’s 411-space parking deck is attached to the facility. There are 10,039 parking spaces available within a six-block radius of the GRCC. www.richmondcenter.com
Utilizing independent judgement, the Director of Sales & Marketing manages, supervises and coordinates all sales and marketing related functions and personnel for the venue and provides highly responsible staff assistance to the Assistant General Manager and the General Manager.
Assume management responsibility for all of the Center’s sales and marketing related functions, including, but not limited to, the scheduling and booking of all Center events, preparation of Center license, advertising and sponsorship agreements
Manage and participate in the development and implementation of goals, objectives, policies, and priorities of all sales and marketing programs and activities
Monitor and evaluate the efficiency and effectiveness of customer service delivery methods and procedures; assess and monitor workload, administrative and support systems, and internal reporting relationships; identify opportunities for improvement and make recommendations to the Assistant General Manager and/or General Manager; implement improvements
Establish and maintain effective working relationships with Richmond Region Tourism, area hotels, facility staff, service providers and facility licensees
Work cooperatively with Richmond Region Tourism to foster industry relationships, market the Center and book events for the Center
Conduct Center tours and make formal presentations to event organizers or third-party planners regarding facility booking policies, rates, services and operational policies
Prepare written Center use proposals; evaluate potential business value of various events and Center users; initiate booking discussions; finalize all booking arrangements
Prepare license agreements and addenda; identify issues with license agreement language; address issues with and make recommendations to the Assistant General Manager and/or General Manager for resolution
Perform all other Sales Manager duties for designated market segments
Select, train, motivate and evaluate all sales and marketing personnel; provide or coordinate staff training; work with employees to correct deficiencies; implement discipline and termination procedures
Plan, direct, coordinate, and review the work plan for providing marketing, booking and sales services; meet with staff to identify and resolve challenges; assign work activities, projects and programs; monitor work flow; review and evaluate work products, methods and procedures
Oversee the scheduling and booking of all Center events; serve as a liaison with outside promoters, planners, and event organizers as well as other departments and divisions; resolve challenges
Prepare and monitor annual budget for the Sales & Marketing Department including monthly forecasting; forecast additional funds needed for staffing, equipment, training, materials, and supplies; control and monitor departmental expenditures; implement adjustments as necessary
Assists in developing estimated revenues for overall Center budget
Direct and plan promotional projects and coordinate focused marketing programs; develop strategies to attract new markets and facility users
Oversee the development of all facility advertising and marketing materials, including, but not limited to, press releases, sponsorship sales, website and social media
Conduct a variety of industry operational studies; recommend modifications to departmental service delivery methods and operational policies and procedures as appropriat
Analyze industry facility rates/fees and recommend modifications to the Center’s rates/fees as necessary
Travel to and represent the Center at various industry events
Participate on a variety of committees; attend and participate in professional group meetings; stay abreast of new industry related trends and innovations in the field of sales and marketing and the hospitality industry
Prepare and present staff reports and other related correspondence
Respond to and resolve difficult and sensitive issues
Understand and be able to, clearly and concisely, explain the venue policies, procedures, regulations and the terms and conditions of the Center’s license agreement
Perform other duties as required
All applicants must apply online to be considered.
Apply at https://careers-spectra.icims.com/jobs/5737/director-of-sales-%26-marketing-%7c-greater-richmond-convention-center/job
Spectra is an Equal Opportunity Employer and committed to a Drug Free Workplace.
About Greater Richmond Convention Center
The Greater Richmond Convetion Center is the largest exhibition and meeting facility in the Commonwealth of Virginia. Centrally located in the state, in the capital city of Richmond, the Greater Richmond Convention Center sits within a 500-mile radius of more than one half of the U.S. population. Enjoy the Blue Ridge Mountains to the north, Atlantic City Beaches to the south and big cities to the east and west.
Spectra, an industry leader in sports, entertainment and venue management, is dedicated to recruiting and developing individuals with the skills, experience, passion, and values to contribute to the continued growth and success of our team. Together, with our 250+ sports & entertainment partners, we transform events into experiences! These experiences create excitement, turn heads, and make memories. We are focused on the details behind every event, so our clients can enjoy how they all come together. We transform events into great experiences through creative entrepreneurship, innovative techniques and best-in-class service that touch every aspect of the live event experience. Through our expansive scope of integrated services and marketing expertise, we provide our partners with the best resources to generate revenue and drive the bottom line.