| Warner Pacific University’s Mission: Warner Pacific is a Christ-centered, urban, Liberal Arts University dedicated to providing students from diverse backgrounds with an education that prepares them to engage actively in a constantly changing world. Our hiring practices reflect our missional commitment to being a Christ-centered institution.
Warner Pacific University’s Commitment to Diversity: Warner Pacific University is committed to hiring staff and faculty with an intentionality that demonstrates the importance of having an employee community that reflects the racial and ethnic diversity of the students we serve. Persons of color are strongly encouraged to apply.
Summary Description: The Marketing Content Manager is a full-time, benefit eligible position reporting to the Vice President for Enrollment Management and Marketing. This role requires a skilled and flexible generalist who will identify, write and edit a large volume of content, and oversee production of print, digital and video projects – all within a fast-paced, deadline-driven atmosphere. The position requires excellent writing, editing and proofreading skills, and the ability to interface comfortably with faculty and department chairs, alumni, students, colleagues, and staff. The successful candidate will have project management experience (digital and traditional), and good knowledge of best practice as it relates to content marketing/strategy. Through the planning and execution of a comprehensive content marketing plan that drives audiences awareness and engagement across marketing channels (including, but not limited to, search engines, Facebook, Twitter, niche blogs, etc.) this position will help grow Warner Pacific’s web traffic, social reach and generation of online mentions. The ideal candidate will be a natural connector and an excellent communicator. The Marketing Content Manager is a problem solver with passion for growing Warner Pacific’s online community brand.
This position will engage and support the public relations functions of the University by assisting in planning and executing a comprehensive, proactive public relations strategy that advances the University’s mission, strategic plan and goals by building support for the institution and an understanding of its unique role.
The Marketing Content Manager in connection with the Vice President for Enrollment Management and Marketing, facilitates the University’s public relations strategy, carrying out operating policies and procedures with a focus in the area of public relations, media relations, community relations, and communication programs, coordinating efforts for the greatest efficiency, impact, and strengthening of University communications.
Essential Functions: - Proactively writes, produces, and edits a variety of digital and traditional media that conveys Warner Pacific University’s value proposition in beneficial and relevant ways to multiple target audiences
- Writes and/or produces all manner of content including short and longer-form stories, interviews/Qs&As, emails, e-newsletters, video scripts, PowerPoint presentations and web copy.
- Ensures that all content produced is strategically aligned with Warner Pacific University’s strategic plan and central marketing/communication strategy; adheres to the University’s style and writing and style guidelines; and meets or exceeds ADA compliance standards.
- Verifies facts, dates and statistics, using standard reference sources and adheres to the Associated Press Styleguide.
- Acts as project manager for digital projects, ensuring that each conveys Warner Pacific University’s value proposition in a compelling and complementary manner.
- Manages all aspects of production including: 1) the assembly of creative team(s), 2) scripting/development of content, 3) meeting deadlines, 4) staying within budget and University’s brand guidelines, 5) involving the supervisor or other stakeholders at key review points.
- Manages interns, student employees, and 3rd party vendor/agencies as needed.
- Acquires a deep understanding of the University and how to best navigate influencers within it; builds and maintains relationships with these individuals.
- Manages media relations for the University, developing and implementing a strategic media relations campaign to ensure a positive public image for the University. Works with both traditional news media and “non-news” media, such as talk shows, advertorials and bloggers to obtain coverage for the University.
- Monitors and manages social media channels for University mentions and community engagement. Replies to posts raising questions or issues that need to be addressed and coordinates outbound social media postings with assigned authors.
- Collaborate to plan external audience special events for the University, aggressively seeking opportunities to “make news” that generates coverage. Provides guidance and support to departments planning events and other public relations activities. Represents University administration at public relations strategy meetings with business and industry, education, other partners and with media outlets for shared promotional efforts. Represents University administration at public events, press conferences and meetings, and assists leaders with public appearances.
- Interfaces with external marketing partners with which the university is contracting.
- Develops and disseminates public relations materials, including press releases, media packets, feature stories for the University website and magazine, social media content and internal communication pieces. Researches and helps develop communications and talking points for University leaders.
- Maintains contact with Executive Officers and the President in matters relating to news media, public statements, crisis communications and public relations activities, representing University leadership to the news media. Serves as a key member of the University Crisis Preparedness and Management team, providing communications response during emergencies.
- Interface with multiple departments across the University, including the Marketing strategy group, Enrollment Management, Admissions, Advancement and the President’s Office.
- Confers with department directors, committees, managers, and staff teams to provide public relations consultation. Develops related strategies and provides training on how to implement strategies.
- Participates in planning and allocating the departmental budget, which includes: monitoring spending, approving purchases, reallocating funds, and monitoring blanket purchase orders.
- Assists supervisor with development and implementation of special projects.
- Establishes priorities for work assignments, monitors progress, reviews work products and ensures products are delivered in a timely manner.
- Represents the University at state, regional and national meetings related to the area of media and public relations.
- Be present in the office on a daily basis (unless arrangements are made with the employee’s direct supervisor.)
- Abide by NACAC and NACCAP Principles of Good Practice.
- Contribute to the support and implementation of the University Strategic Plan.
- Participate in Warner Pacific University professional development opportunities.
- Adhere to University policies and procedures.
- Demonstrate a commitment to a Christian liberal arts education by upholding the mission of the University and abiding by the Employment Standards and Lifestyle Agreement.
- Exhibits commitment to inclusiveness and sensitivity in areas of national origin, ethnicity, culture, gender, and disabilities.
- Perform other duties as assigned.
Minimum Qualifications: - Bachelor’s degree in a relevant field (journalism, marketing, communications, public relations) or combination of education and experience. Master’s degree, preferred.
- Outstanding written and verbal skills, with the ability to communicate equally effectively to prospective students, advocates and executives.
- A portfolio of relevant work that demonstrates strategic thinking, an engaging style and a great command of language (flow, sentence structure, grammar and punctuation). Please include three diverse writing samples.
- Ability to meet deadlines, no matter what it takes, whether working independently or part of a team.
- Experience as a content marketer, marketing copywriter, journalist, traditional marketer, communications professional, blogger, or digital marketer
- Demonstrated ability to juggle multiple projects, stay organized and get things done; project management skills are critical.
- Experience with video production (particularly video editing), graphic design, photography; proficiency with Adobe Creative Suite
- Strong proficiency with Microsoft Office Suite
- Experience in the following: Google Analytics, Facebook Insights/Ads, Google AdWords, Hootsuite or other social medial dashboard, basic HTML coding ability, WordPress, bulk email software (Constant Contact) and knowledge of SEO best practices.
- Ability to communicate effectively in English, required. Ability to also communicate effectively in Spanish, preferred;
- Knowledge of:
- Media and public relations principles and practices;
- Public information principles and practices;
- Supervisory principles;
- Budgeting principles and practices;
- University operations and administration principles and practices.
- Crisis planning and communications;
- Demonstrated Skills in:
- Developing public relations strategies;
- Developing and maintaining relationships with members of the community, media, business and industry;
- “Pitching” story ideas and getting earned media;
- Supporting special events;
- Communicating effectively through oral and written mediums.
- Developing creative concepts and messages to achieve desired objectives and University branding;
- Working with diverse academic, cultural and ethnic backgrounds of students and staff;
- Communicating effectively with all levels of management, staff and external individuals and groups, including media representatives;
- Analyzing and interpreting data and information and making appropriate recommendations based on findings;
- Preparing a variety of written materials, including speeches, presentations, magazine and web articles; blog posts, news releases and media advisories.
- Utilizing computer technology for communication, data gathering and reporting activities.
- Trustworthy. Able to hold confidential and sensitive data.
- Experience working with diverse populations
Physical Demands - Work Environment:
Work is generally performed in an office environment with frequent interruptions and irregularities in the work schedule. Local travel is required as necessary. Working hours may vary and occasional evening and weekend work is required. Professional/business casual attire is required.
Employment and Lifestyle Standards:
Warner Pacific is a Christ-centered urban liberal arts University dedicated to providing students from diverse backgrounds an education that prepares them to engage actively in a constantly changing world. The University was founded in 1937 by the Church of God (Anderson, Indiana) and maintains a covenant relationship with that body. Central to Warner Pacific’s identity as a Christ-centered higher education institution is the policy of hiring persons whose personal and professional lives reflect:
1. A belief in the deity of and commitment to Jesus Christ and the Christian faith, as interpreted through the historic witness of Scripture and the continuing ministry of the Holy Spirit.
2. The practice of following Christ through day-to-day personal lifestyle choices.
3. A vitality of Christian experience maturing in insight and application and appreciative of differing viewpoints.
4. A commitment to life-long learning and service through personal and professional development.
5. For teaching faculty, the expression of artful teaching, based on mastery of relevant subject matter and in an environment of purposeful and rigorous inquiry amongst a community of scholars who support one another.
6. A capability, by temperament, preparation, and will, to support students as they confront the intellectual, social, physical, emotional, and spiritual challenges of their lives.
7. A sensitivity to and support for the mission, core themes, vision, values, ethos and traditions of the Warner Pacific University community.
8. A commitment to teaching and serving in harmony with the doctrines of the Bible as understood and generally held by the Church of God Reformation Movement.
Employee Agreement:
Mission-based hiring is of critical importance to Warner Pacific University. From its inception, the Church of God has resisted condensing the Scriptures into a formal creed, instead emphasizing salvation as the entrance into the body of Christ; unity in diversity; and a call to holy living as God’s people representing Christ in the world. Warner Pacific, rather than requiring subscription to an institutional doctrinal statement, asks each employee to affirm a personal faith in Jesus Christ by providing a statement articulating the ways in which faith informs the employee’s understanding of his or her vocation at Warner Pacific. Employees are expected to demonstrate and articulate a vital Christian faith and to live in a manner consistent with a Christ-centered lifestyle as informed by the Scriptures of the New Testament.
Further, to ensure orderly operations and provide the best possible work environment, all Warner Pacific University employees are expected to maintain the highest levels of ethics, professionalism, integrity, and judgment. Employees must obey all laws governing the workplace and the business of the University, as well as treat others (students, suppliers, and co-workers) with honesty, respect, and personal dignity in all interactions. Conduct that is malicious, abusive, threatening, dishonest or unlawful is not acceptable. Employees who feel they are being subjected to conduct of this kind should bring the concern to Human Resources. The University environment is expected to be free from discrimination and harassment (including bullying). When an individual’s behavior has direct implications for others and/or the well-being of the University community, there may be cause for institutional involvement, regardless of where the situation occurs.
Warner Pacific University desires to provide a safe and healthy environment for staff, faculty, students, visitors and guests. Therefore, smoking is not permitted on University property, in its vehicles, or at any University sponsored event. The use of illegal drugs or non-prescribed controlled substances is strictly prohibited. Use of alcoholic beverages, tobacco products, electronic cigarettes or marijuana is strictly prohibited on Warner Pacific University campuses.
Equal Opportunity Employer:
Warner Pacific provides equal opportunity for employment and advancement for all employees and applicants regardless of race, color, sex, gender, national origin, citizenship status, disability, age, genetic information, status with regard to public assistance, veteran status and any other status protected by laws and regulations to which Warner Pacific is subject. All employment decisions, including hiring, promotions, compensation, benefits, transfers, and terminations are made in a manner that does not discriminate against individuals in the categories discussed above. Because Warner Pacific is a Christian liberal arts University, the University exercises its legal right to hire Christian employees to fulfill its mission and purpose.
Commitment to Diversity:
Warner Pacific University is committed to building a culturally diverse faculty and a multicultural learning environment. Inquiries are encouraged from candidates who will enrich and contribute to the cultural and ethnic diversity of our University. Warner Pacific University is an Equal Opportunity Employer that seeks a diverse workforce of committed Christians from all racial, ethnic, and socio-economic backgrounds.
Benefits:
Warner Pacific University offers a full range of traditional benefits for qualifying employees, including medical/dental insurance, disability, life insurance, paid vacation and sick time, mission leave, tuition remission, and retirement savings.
To Apply:
In order to be considered an applicant for this position, please complete our online employment application at www.warnerpacific.edu/jobs.
Click "Apply Now" to complete the online application, and submit the following:
1. Resume
2. Cover letter with names/contact information for three professional references |
