| The VP, Consumer Marketing is responsible for driving awareness of, interest in, and advocacy for Impossible Foods’ products and mission across the globe. The ideal candidate will aggressively leverage owned, paid, and partner marketing to accomplish these goals. They will drive strategy and execution of consumer marketing across owned and paid channels, and develop programs to communicate with consumers and influencers at scale.
This role will be responsible for maximizing co-marketing relationships with strategic accounts such as Burger King, Disney, and other nationally and globally known brands. This person will apply best-in-class approaches/processes around marketing, with a demonstrated track record of leveraging data to make informed, impactful decisions. S/he should be an accomplished marketing and business leader able to inspire credibility from day one based on their own approach and experiences. The ideal candidate has a player/coach mindset and a roll-up-your-sleeves style to thrive in an entrepreneurial, high-growth environment. This person will demonstrate creativity, drive, energy and a strong bias for action. They will lead by example and will have a reputation for driving positive change. Further, s/he will be a team player and team builder and excel at collaborating, partnering and influencing decision making at all levels of the organization. The role will report to the SVP of Marketing in Redwood City, California. You Will: - Create strategy for and execute consumer campaigns across owned and paid channels, and in so doing, pave the path for success of Impossible’s Food Service, Retail, and DTC channels
- Oversee rigorous creative testing and asset optimization to maximize media spend
- Maximize impact of co-marketing with existing strategic accounts such as Burger King and Disney as well as expected new accounts
- Develop and execute strategy for expanding marketing partnerships in ways that enhance Impossible Foods’ mission, brand and business
- Drive content strategy to grow and optimize our social media channels
- Create and nurture consumer affinity for and advocacy of Impossible including leveraging our existing Taste Place and DTC relationships
- Take advantage of innovation in the marketplace to keep Impossible Foods growing quickly by identifying, testing and scaling new media formats and marketing approaches
- Act as our global brand champion and ensure we deliver a compelling and consistent brand narrative across all channels
- Collaborate with the creative, communications,and go-to-market teams to align on vision and approach to launching new products effectively and using seasonal campaigns to meet and exceed Impossible’s awareness and sales goals
- Be a core member of the marketing leadership team
- Challenge the status quo of “how things work” in the food industry to knock down barriers to grow the business faster than any food brand ever has
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