Senior Manager, Digital Marketing (Business Banking)
Bank Of China (Hong Kong) Limited
Details
Posted:
July 14, 2020
Location:
Salary:
Open
Type:
Full Time
Job Responsibilities:
Develop integrated marketing strategy (particularly digital marketing) by studying business banking landscape, identifying financial need of customers, and monitoring competition from bank and non-bank entities
Design and manage marketing campaigns to drive business banking customers' online banking registration, activation, usage and stickiness
Participate in the user requirement formulation of new online banking capabilities
Plan and execute all web, database marketing, email, social media, and display advertising campaigns
Contribute to marketing effectiveness by identifying short-term and long-range issues that must be addressed
Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs)
Develop annual marketing budget and optimizes spend and performance based on the insights and trends
Brainstorm new and creative growth strategies through digital marketing
Plan, execute, and measure experiments and conversion tests
Collaborate with internal teams to create landing pages and optimize user experience
Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
Identify critical conversion points and drop off points and optimizes user funnels
Work closely with product manager and internal compliance to ensure smooth operational flows to drive optimal results
Job Requirements:
Bachelor in marketing or a related field
At least 8 years' working experience in marketing in banking and financial industry
