| Job Summary: The Product Owner (Marketing Owner) is a critical and central role in the Marketing Operations team. We’re on a mission to bring agile into the marketing department – want to join us?! If you’re ready to be a driver of business value, a vision keeper for the department, a daily decision maker, a heat shield enabling the team to focus on the right priorities, and the one ultimately responsible for the outcome, you may be just the person we need! As Product Owner (Marketing Owner), you’ll develop and maintain a vision for the marketing department and our part to operational efficiency and accuracy through bringing agile into the business. You’ll be responsible for overseeing product release and upgrades from concept to development to completion. As our Product Owner (Marketing Owner), you’ll work with cross-functional teams to ensure that the business, quality, and functional goals are met with each product release. And, you’re responsible for the design, usability, quality and delivery of a product or feature. You’re the key decision maker on priorities and design decisions for the delivery team and works to ensure that all stakeholders are aligned at each stage of the delivery lifecycle. Essential Job Functions: - Apply your strategic perspective to refine the backlog so the team knows what to work on and when.
- Protect the team from external interruptions, separating legitimate emergencies and opportunities from pointless derailments.
- Interface with other teams, both inside and outside of marketing, to help the team effectively collaborate with others.
- Remove large scale impediments that are preventing the team from delivering value.
- Help ensure an ongoing commitment to the customer/audience within the team.
- Drafts key objectives, strategies and apply the data for a product to make business decisions.
- Partner with cross-functional teams to understand business needs/requirements and translate them into stories to be implemented.
- Define business requirements using interviews, document analysis, surveys, business procedures descriptions, and workflow analysis.
- Assess value, develop use cases, and prioritize stories, epics and themes to ensure work focuses on those with maximum value that are aligned with business/product strategy.
- Clearly define acceptance criteria that articulate the value expected for each user story.
- Analyze and document current and future optimized business process models that accurately reflect user workflows.
- Develop and maintain an appropriately prioritized backlog of user stories for implementation.
- Communicates with customers, stakeholders and delivery team to ensure continuing alignment with the vision and strategic objectives.
- Promotes continuous improvement to support a highly efficient and effective solution delivery process.
- Act as an ambassador for the marketing internally and externally, acts as the primary technical contact for the department.
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