| The Regional Marketing Director provides leadership and oversight in developing and implementing marketing and communications strategies for multiple hospitals and their affiliated medical groups. The set of hospitals may be defined geographically and/or operationally and may span more than one state. RMD is a Corporate role, and may be based in the Florida market, or possibly the Corporate office in Franklin, TN. Applying market knowledge to Corporate guidelines, the RMD’s oversight includes advertising, community relations, media relations, internal communications and other promotions for the hospital and its affiliated medical group. The RMD will collaborate with approved vendors and corporate-based marketing and communications staff to execute digital-first, multi-channel campaigns, including measurement and reporting. Building relationships with local hospital leaders, the RMD works to ensure promotions and organizational presence are consistent with CHS and hospital objectives. Essential duties and responsibilities include the following. Other duties may be assigned. - Collaborates with VP, hospital leadership, corporate teams and approved marketing vendors in establishing and executing annual marketing plans
- Applies knowledge and experience to ensure strong, actionable creative and promotions
- Influences colleagues to ensure optimal marketability and seamless patient pathways
- Serves as the marketing expert for the facility, with the ability to communicate marketing strategy with knowledge and conviction to stakeholders
- Diligently seeks to measure and track ROI and KPIs related to marketing projects
- Manages established timelines to ensure projects progress in a timely manner
- Shares and leverages marketing content across all owned, paid and earned media
- Stays abreast of overall hospital market share, service line market share, market dynamics and other data to help identify new growth strategies
- Guides market research programs, when appropriate and approved
- Supports, as needed, efforts of Community Connections to foster valuable community relations and partnerships on behalf of the hospital and in support of the hospital’s growth initiatives and reputation management
- Oversees the marketing staff’s tactics for website content management, social media engagement, internal and external communications, and community outreach.
- Remains aware of and compliant with all marketing-related guidelines and corporate policies related to communications, advertising and promotions, physician relations and other topics as applicable
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