Assistant Dean, Marketing and Enrollment Management
Job ID: 2020-7439 Type: Robert F. Wagner Graduate School of Public Service (PS1046) # of Openings: 1 Category: Student Services/Athletics New York University
Under the general direction of the Dean, the Assistant Dean for Marketing and Enrollment Management will have overall responsibility for the development, coordination, and implementation of marketing, recruitment, and enrollment strategies to communicate the brand and identity of NYU Wagner to prospective students and achieve enrollment goals. This role also supervises School-wide communications initiatives to ensure alignment with strategic goals of the School and the University.
This role will be responsible for: a) managing the creation of a strategic, goal-oriented, and measurable integrated marketing and recruitment plan that effectively presents Wagner’s core values, mission, and distinctiveness to attract the appropriate number, quality, and mix of students; b) directing the development of an enrollment and scholarship plan, including using program targets and regression models to manage yield modeling, to ensure the quality and quantity of students that meets the goals and expectations of the School; c) overseeing and optimizing the administration and operations of the recruitment, admissions, and scholarship awarding processes; d) serving on the School’s leadership team and participating in the development of short- and long-range strategic planning to support the Dean’s vision and the needs of the School; e) supervising School-wide communications initiatives to ensure alignment with strategic goals of the School and the University; f) managing and overseeing marketing and recruitment budgets to optimize return on investment; and g) supervising and developing staff who support these functions.
Required Education: Bachelor's Degree
Preferred Education: Master's Degree in public affairs, marketing, communications, or a related field.
Required Experience: 10+ years progressively responsible professional experience with marketing and admissions, including extensive knowledge in developing and implementing strategic marketing, recruitment, and enrollment plans, or an equivalent combination of education and experience. Must include supervisory experience.
Preferred Experience: Experience in a selective, professional school environment. Experience managing scholarship awarding and optimizing admissions operations. Familiarity with Slate is a plus.
Required Skills, Knowledge and Abilities: Ability to develop, direct, and implement strategic marketing, recruitment, and yield strategies to fill programs with high quality students. Proven leadership and effective strategic planning skills. Solid understanding of graduate school marketing and admissions trends and best practices. Excellent interpersonal, organizational, analytic, writing, and communication skills, including a demonstrated ability to assimilate complicated information and effectively speak and write for the prospective student audience. Proven experience leading a high-functioning team, including the ability to hire, manage, and motivate staff, and lead in a team environment. Ability to keep up-to-date on evolving technologies and the application of ever-changing marketing strategies.
Preferred Skills, Knowledge and Abilities: Must be well-versed in quality data collection to ensure adequacy, accuracy, and legitimacy of data in a complex data environment, and be able to strictly follow data privacy and security procedures for data handling and analysis to ensure adherence to legal and institutional standards. Experience managing budget and allocating resources to effectively achieve operational goals.
Founded in 1831, New York University is now one of the largest private universities in the United States. Of the more than 3,000 colleges and universities in America, New York University is one of only 60 member institutions of the distinguished Association of American Universities.