Holley Performance Products seeks a Search Engine Marketing Specialist for a full-time role within our automotive aftermarket organization. The company and location of the job is in Bowling Green, KY – a “certified” car town and only an hour north of Nashville!
We are looking for an individual to support our marketing team by managing and reporting primarily on Search Engine Marketing (SEM) within Google and Bing. The position also has the option to assist with email programs, paid social campaigns, and website maintenance/reporting. The ideal candidate is a self-starter who is willing to explore new ideas and test new marketing strategies. If you are passionate about digital marketing and cars, this is the perfect position for you.
This role works collaboratively with the Digital Marketing Manager to support Holley’s digital marketing strategy. You’ll be a part of a highly talented group of marketing and web professionals.
Role and Responsibilities
Creating and managing digital advertising campaigns using Google Ads and Bing Ads
Reporting on campaigns and optimizing based on findings.
Testing new features and tactics as the platforms evolve.
Sharing product advertising knowledge with marketing stakeholders.
Developing digital marketing plans for new products from a demand capture perspective
Handle day-to-day ad maintenance tasks and maintain a workload of projects.
Identifying areas of opportunity and sharing this knowledge with both direct and senior management.
Qualifications and Education Requirements
Bachelor's degree in marketing, communications, or similar degree.
Experience with and knowledge of ecommerce product sales.
Experience with online marketing and display advertising set-up and coordination (Google Ads, Bing Ads, and Facebook).
Experience with the following software: Excel, Microsoft Word, and PowerPoint.
Excellent organization and time management skills.
Strong written and verbal communication skills.
Ability to communicate complex ideas and processes in a simplified manner.
2-3 years of equivalent work experience
Fundamental understanding of HTML/CSS concepts
Automotive aftermarket experience, a strong plus
Resourceful and able to troubleshoot issues
Marketing knowledge preferred
Social media, photography, videography or design experience, a plus
Experience with other ad platforms, a plus
Ability to have fun and dress up as characters for marketing videos, a plus
This position is located in Bowling Green, KY
About Holley Performance Products, Inc.
Holley/MSD is a leading consumer branded business serving the $8 billion performance automotive space. With a combined 150 years of service, product knowledge and performance expertise, Holley and MSD are two of the oldest and most iconic brands in the performance automotive industry and are synonymous with American performance car culture. In addition, through a series of strategic acquisitions, Holley/MSD has built a stable of industry leading, complementary brands, including Hooker, Accel, Edge, Superchips, NOS, Weiand, Racepak, Hays, Mallory, Earls, Quick Fuel Technologies and DiabloSport. Holley/MSD serves a lifestyle market and its mission is to add value and excitement to enthusiasts’ vehicles to fuel their automotive passions.