Assistant Director, Digital Marketing, Online Programs
Job ID: 2020-7563 Type: Stern School of Business (SB1071) # of Openings: 1 Category: Marketing/Advertising/Public Relations/Media/Video/Audio New York University
NYU’s prestigious Stern School of Business has an exciting opportunity available for an Assistant Director, Digital Marketing, Online Programs. The selected candidate will responsible for (a) executing and managing digital marketing campaigns, including campaign optimization, analysis, and reporting; (b) writing, creating, and publishing marketing content across multiple digital platforms, including web, email, social media, and multimedia channels; (c) managing digital platforms such as the Online Program websites and social media channels; (d) developing and maintaining metrics to measure success; (e) managing projects and relationships with external agencies and vendors, including invoice payment. They will also conduct market and competitive research with the goal of driving traffic, registrations, and enrollment for Stern’s non-credit and credit-bearing online programs. The selected candidate will influence strategy to improve online programs across Stern.
Qualified candidates will possess a Bachelor’s degree and a minimum of 3 years’ relevant experience in higher education, marketing, online content production, CRM systems, content management systems, and databases or the equivalent combination. Digital marketing experience is required, specifically in managing and optimizing SEM, paid SMM, and email marketing. Outstanding written and oral communication skills including experience writing, editing, and proofing content are required. Experience creating/coding custom HTML templates, managing email campaigns and maintaining list health is also required. Experience with graphic design is also preferred. Excellent interpersonal, communication, and time management skills are essential, along with strong project management, organizational and relationship building skills. Outstanding attention to detail and ability to take initiative are also essential for this position. Experience using Salesforce, Formstack, Pardot, MailChimp, Shopify, and WordPress is preferred.
New York University Stern School of Business, located in the heart of Greenwich Village and deeply connected with the City for which it is named, is one of the nation’s premier management education schools and research centers. NYU Stern offers a broad portfolio of transformational programs at the graduate, undergraduate and executive levels, all of them enriched by the dynamism and deep resources of one of the world’s business capitals. NYU Stern is a community that fosters inclusion, belonging, diversity and equity, and inspires its members to embrace change in a globally changing world. We offer a collegial and supportive culture, an excellent benefits package, which includes NYU tuition reimbursement, generous vacation, health, and retirement plans. For more information about working at NYU and to apply for this position online (2020-7563) please visit our web site at: http://www.nyu.edu/about/careers-at-nyu.html. In your cover letter, please indicate where you learned about this opportunity. We accept online applications only.
Founded in 1831, New York University is now one of the largest private universities in the United States. Of the more than 3,000 colleges and universities in America, New York University is one of only 60 member institutions of the distinguished Association of American Universities.