The Office of the Vice Provost for Advances in Learning seeks a creative, enthusiastic, innovative, and highly motivated individual to join the team as Digital Marketing Coordinator. Reporting to the Senior Manager, Digital Marketing, and Communications of the Office of the Vice Provost for Advances in Learning the Digital Marketing Coordinator facilitates digital communications and web efforts for online courses in the HarvardX and Harvard Online portfolios.
The Digital Marketing Coordinator is responsible for supporting the digital presence of all online courses at Harvard, including updating the Harvard Online Learning portal and communicating with web developers for site upgrades and optimizations. The Coordinator will make SEO recommendations for courses and monitor analytics for the Online Learning portal as well as other websites where HarvardX and Harvard Online courses appear, such as edX and Harvard Business School Online (HBSO). The Digital Marketing Coordinator is also responsible for executing strategies that integrate best practices in email marketing, social media marketing, and paid advertising, and is responsible for monitoring and responding to learner communications through these channels.
Maintain the Harvard Online Learning portal, uploading and reviewing new courses from across Harvard. Track and analyze website analytics and coordinate with website developers for edits and optimizations
Craft and publish course pages on various websites, including Harvard Online Learning, edX, and HBSO
Assist with research and make SEO recommendations for new course titles and descriptions
Create, deploy, and analyze emails for HarvardX and Harvard Online
Craft and deploy social media posts from Harvard Online accounts including Facebook, LinkedIn, and Twitter
Monitor learner responses and questions through social media and email; implement learner response process.
Review sales and marketing reports through CRM platform and adjusts marketing efforts accordingly
This position supports and assists other members of the marketing team and organization as needed. Must be able to simultaneously manage multiple projects with short deadlines.
Applications for this position will be accepted until 12/22/20. Applications received after this date will only be reviewed as necessary.
PLEASE NOTE: During the current period of Covid-19 related restrictions, this position may start as a remote position, with the transition to onsite in Cambridge when the office reopens.
We continue to monitor the evolving COVID-19 and the lifting of restrictions. We appreciate your understanding and flexibility with our interview process. We will be conducting interviews virtually for selected candidates until further notice.
Salary Grade: 055
Union: 55 - Hvd Union Cler & Tech Workers
Candidates MUST meet the following basic qualifications in order to be considered for this role:
Minimum of 5 years of relevant work experience or a combination or education and least 2 years of professional experience
Bachelor's degree preferred.
Experience in marketing and communications, specializing in digital and social media marketing.
Knowledge and familiarity with all forms of existing and emerging advertising and communications opportunities across web, email, and social media platforms
Experience with social media marketing, including analysis of analytics
Knowledge of HTML
Experience with Drupal, OpenScholar, Sharepoint or similar web content management systems to create, edit, and optimize web marketing and product content
Experience with Google Analytics and Google Tag Manager
Experience using marketing automation software to nurture prospects through the marketing funnel from initial interest to enrollment, such as Klaviyo or Hubspot
Strong writing, editing, and proofreading skills and knowledge of online content strategy and creation, and/or experience with SEO
The successful candidate must have a demonstrated ability to manage multiple tasks simultaneously, be highly organized, demonstrate strong initiative, and ability to collaborate in a fast-paced work setting
Experience working in higher education is preferred
EQUAL OPPORTUNITY EMPLOYER: We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.
Internal Number: 52880BR
About Harvard University Administration
Harvard University is devoted to excellence in teaching, learning, and research, and to developing leaders in many disciplines who make a difference globally. The University, which is based in Cambridge and Boston, Massachusetts, has an enrollment of over 20,000 degree candidates, including undergraduate, graduate, and professional students. Harvard has more than 360,000 alumni around the world. The University has twelve degree-granting Schools in addition to the Radcliffe Institute for Advanced Study, offering a truly global education. Established in 1636, Harvard is the oldest institution of higher education in the United States.