Overview: The Senior Marketing Specialist - Market Intelligence (MI) is responsible for developing and executing market, competitive (CI) and customer intelligence programs with both internal and external partners/resources. The information gathered will support regional BSR (Business Strategic Review) process, Industry and marketing strategy, product/solution marketing and management, customer service and support, and sales enablement. The end goal of this function beyond value creation through information's gathering and sharing, is to drive actionable insight which ultimately connect with pipeline creation. This role will report directly to the EMEA Marketing Director.
Key Responsibilities - Provide actionable, fact-based intelligence and insight that align with objectives, goals and business decisions - Develop surveys, interviews, focus group guides and usability studies that can be conducted with either external partners or internal constituents - Select vendors and manage projects outsourced to third-party suppliers of primary and secondary research with global Insight functions across the organization where possible. - Develop and implement processes, procedures and policies to improve data gathering, analysis and intelligence dissemination - Analyze and package quantitative and qualitative information for distribution - Conduct market sizing/opportunity studies to identify new growth markets and segments - Establish "early warning" system for key audiences that identifies new market forces, new regulations and competitive landscape changes - Develop mechanisms to deliver information, including comparison grids, competitive profiles/snapshots and dashboards - Develop and maintain weekly or biweekly "MI bulletin" with specific KPIs and metrics for executives - Provide competitive intelligence hotline capabilities or "competitive assassins" to assist sales resources - Adopt and institutionalize standard analysis and assessment models - Connect with Business intelligence capabilities and leverage global reporting capabilities from Global operations to bring to live Marketing intelligence and business intelligence into actionable plans.
Internal Number: 2717556
About Rockwell Automation
When you choose Rockwell Automation, you join countless talented employees who have helped us establish our leadership position in the automation industry over the past century.
You join a diverse, inclusive and global community with a passion for innovation. A place where you can partner with great minds and inspiring people. And a corporation backed by the financial strength that drives growth – and career opportunities.
As much as we focus on our customers, we know our employees are key to our success and future. Helping you develop a rewarding career is a top priority. Because when you succeed, we succeed.