Associate Director for Marketing & Communications

Job Description:

The Division of Pre-College and Summer Undergraduate Programs is responsible for developing and offering non-credit and credit courses and programs for 6000 high school students, as well as Brown University undergraduate and Visiting Students from other institutions. Students participate in programs on Brown Universityâ™s Providence campus, as well as online and in other locations. Within the Division there are teams of staff who are responsible for marketing, admissions, enrollment, academic content and instructional delivery, student life, finance, human resources, payroll, and the various policies and protocols associated with this work. The staff works closely with colleagues from across the University to ensure success, including the Registrarâ™s Office, Computing & Information Services, Office of University Communications, and Facilities.

The Associate Director for Marketing and Communications reports to the Director of Enrollment Management and serves as one of the leads for the Enrollment Management team that also includes the functional areas of admissions, enrollment, and outreach and engagement with students, families, and partnerships with organizations across the country. This position, in close partnership with the Director of Enrollment Management, develops and executes a comprehensive marketing and media strategy that supports and promotes Brown Pre-College and Summer Undergraduate Programs offerings, assists students and families throughout the admissions enrollment funnel, while also managing brand market presence and overall reputation. The position manages the creation, implementation, and tracking of multi-channel direct marketing campaigns, targeting a variety of audiences ranging from middle and high school students, undergraduate students, Pre-College alumni, parents, and community organizations. These campaignsâ™ and strategiesâ™ goals include meeting annual enrollment and yield targets, increasing alumni participation rates, and maintaining the divisionâ™s competitive position in the expanding market. 

This position utilizes a customer relationship management (CRM) system (Salesforce and Target-X) to develop marketing content and communications that increase brand awareness, generates leads, and shepherds prospective students and families throughout the student life-cycle including prospective, applicant, matriculant, registrant, attendee, and alum. This position will supervise the Manager for Marketing and Communications, who is responsible for the web- and print-based design and implementation of strategy. Real-time course correction will occur in each cycle, so this position will need to be highly responsive, navigating both long-term strategic thinking and short-term adjustments throughout the year in order to successfully contribute to the sustainability of these programs.

Primary responsibilities include:

• Marketing & communications strategy

• Content generation and copywriting

• Advertising & budget

• Analytics & reporting

• Supervision & hiring

QUALIFICATIONS

Education and Experience

• Bachelor's Degree and 7+ years related experience, or the equivalent combination of education and experience.

• Specific demonstrated experience launching and marketing new products to adult markets. Experience in education preferred.

• Agency management or agency experience a plus.

• Experience with CRM tools, project management, and workflow software, and the ability to learn new systems.

Job Competencies

• Ability to manage details of simultaneous complex projects.

• Ability to understand strategic objectives and align and adjust initiatives.

• Excellent written and verbal communication skills.

• Excellent organizational, project management, and production skills involving multiple, simultaneous projects.

• Ability to perform and manage project details under tight deadlines.

• Expert knowledge of print, design, media, and advertising as well as technology and new media best practices.

• Thorough understanding of marketing permissions, copyright, and all aspects of intellectual property management for marketing.

• Expert knowledge of Microsoft Office Suite (Word and Excel), HTML, and graphics production experience a plus.

• Fluency with current technology developments, digital tools, and social media. Ability to learn new systems.

• Demonstrated ability to support a community of diverse perspectives and cultures in an inclusive environment.

All offers of employment are contingent upon a criminal background check and education verification satisfactory to Brown.

NOTE: A complete application consists of a cover letter and resume.

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Submission Guidelines:

Please note that in order to be considered an applicant for any staff position at Brown University you must submit an application form for each position for which you believe you are qualified. Applications are not kept on file for future positions. Please include a cover letter and resume with each position application.

Still Have Questions?

If you have any questions you may contact [email protected].

EEO Statement:

Brown University is an E-Verify Employer.

Brown University is committed to fostering a diverse and inclusive academic global community; as an EEO/AA employer, Brown considers applicants for employment without regard to, and does not discriminate on the basis of, gender, sex, sexual orientation, gender identity, national origin, age, race, protected veteran status, disability, or any other legally protected status.