Our mission is to enrich the lives of audiences through innovative and diverse musical performances of the highest quality, mentor young professional musicians, and engage children through interactive, educational experiences that deepen their relationship to and understanding of music. These three prongs – music performance, musician mentoring, and music education – infuse everything we do.
Located on a 80-acre campus in Katonah, NY, Caramoor Center for Music and the Arts, Inc. is a 501c3 non-profit arts center that has been in continuous operation since 1946. It presents approximately 55 live music performances throughout the year in a wide range of genres, culminating in a major summer season starting in June through early August. Caramoor also trains the next generation of classical musicians and provides music-based arts education to local schoolchildren. Through its public programs and community events, Caramoor annually serves approximately 40,000 people.
Caramoor was the summer home of arts patrons Lucie and Walter Rosen who opened their estate in 1946 to welcome artists and audiences to be inspired by music in the context of their beautiful gardens, historic buildings, and art. Classical music, from chamber to orchestral to opera, forms the core of Caramoor’s programming, but over the years the program has grown to include jazz, American Roots, world music, American songbook, family programs, and more. Caramoor also rents its facilities and grounds for private events.
Title: Director of Marketing and Communications
Supervisor: VP/Chief Marketing Officer
Employment Type: Full time, Exempt
Caramoor Center for Music & the Arts is currently seeking qualified candidates for the role of Director of Marketing and Communications, with an anticipated start date of Spring 2021.
The Director of Marketing and Communications is responsible for leading the development, planning, execution and distribution of marketing, analysis, and internal communication initiatives. These projects include, but are not limited to audience analysis/development and sales (strategic planning, advertising and general branding, digital marketing, website development, collateral development), internal and corporate communications, and marketing operations (marketing budget management).
The Director of Marketing and Communications reports to the VP/Chief Marketing Officer and plays an integral role in the development and management of Caramoor’s full range of branding, marketing, and sales initiatives to support the organization’s strategic objectives and to enhance marketplace perception and awareness.
The Director of Marketing and Communications oversees the Creative Media Group within the Marketing Department, collaborates with all other departments while supervising vendors (designers, videographers, photographers, public relations, database, and web agents).
Lead and motivate the Creative Media Group that includes Marketing Manager, Marketing Coordinator, and Publications Editor with clear strategic direction, delegation, and goals
Encourage team-building among Marketing and other departments to inspire fruitful collaboration
Foster a learning culture at Caramoor by connecting with external organizations, individuals, and events
Work with team to problem solve in order to value and utilize multiple perspectives
Proactively approach and resolve conflict situations, using them as opportunities for improvement and growth
Communications & Marketing:
Oversee the development and production of communication and promotional materials for all marketing initiatives
Facilitate and sync internal communications
Design internal communication processes and opportunities for idea and information sharing
Supervise all aspects of digital marketing communications including website, display ads, SEO, email marketing, and social media
Work closely with Publications Editor to plan content and meet print publication deadlines (including brochures, mailers, Development materials, signage, flyers, paid media, reports)
Maintain the brand archetype and voice that are consistent with Caramoor’s organizational values and mission
Ensure that legacy assets (programs, photos, videos, designed pieces) are securely stored and preserved
Oversee emergency communications to the public (web/email alerts)
Align creative with current campaigns and style guides, ensuring all copywriting is in the brand voice
Manage creation of marketing-related audio, photographic, and video content for all departments
Engage in simple video editing and graphic design work when needed and oversee outsourcing of larger video projects
Share and present information about marketing initiatives to board committee members and other stakeholders
Liaise with internal departments and agencies to ensure clear communication and to leverage strategic thought partners
Analyze and interpret weekly and monthly summaries of web/marketing activity with key takeaways, and actionable steps, including recommendations based on audience behavior
Design marketing research methods and analyses to drive data-informed decisions
Create connections between information segment and personalize communications based on audience feedback to make messages relevant
Work with database consultants to get the most from technology tools and improve methods/analytics
Work closely with VP/Chief Marketing Officer and Guest Services on development and execution of marketing initiatives and sales plans, building on past strategies and information
Plan and execute programs that deepen audience connection to Caramoor’s mission
Ensure that marketing programs are unified and consistent across departments.
Bachelor’s degree and minimum of six years of experience, or Master’s degree and four years of experience, in digital marketing, public relations, communications, and non-profit performing arts preferred
Passion for and understanding of the importance of experiencing live music in a variety of genres; knowledge of music and interest in a range of musical styles and genres helpful
Excellent analytical and communication skills are a must for this position
Strong writing and editing skills and the ability to apply different styles of writing to different audiences preferred
A great communicator, initiator, collaborator, and mentor
Command of visual literacy and aesthetic judgment
Knowledge of and experience with SEO, web, social media, mobile, and channel marketing
Strong project management and creative problem solving skills required
Experience in a related role is preferred
Proficiency with MS Office Suite, basic HTML, Google Analytics, and Adobe Creative Suite (InDesign, Photoshop, and Illustrator); familiarity with Word Press, HTML5, Adobe Premiere Pro preferred
Enthusiasm for working in a fast-paced environment and interest in having a meaningful presence/role at most of Caramoor’s public events/performances; flexibility to attend weekday evening and weekend events, particularly during the summer season
To Apply: Go to ouremployment page. Please submit your cover letter and resume via email to the email address listed no later than February 15, 2021 and include “Director of Marketing” in the subject line. We will only contact candidates being considered for the role. No phone calls, please.
About Caramoor Center for Music & the Arts
For nearly 76 years, Caramoor Center for Music and the Arts, 503(c) non profit, has served as a leading destination for exceptional music for artists and audiences alike. Forty miles north of Manhattan in Katonah, NY, Caramoor is an ideal oasis presenting presenting roots music, jazz, classical (symphonic and chamber), and opera nestled among beautiful gardens, wooded preserves and a historic home reminiscent of the Italian Renaissance period.
Caramoor’s mission is to enrich the lives of audiences through innovative and diverse musical performances of the highest quality, mentor young professional musicians, and engage children through interactive, educational experiences. Caramoor welcomes diverse candidates of all backgrounds and is an Equal Opportunity Employer.