- Help develop strategic marketing plan together with the team head, to ensure marketing strategy is aligned with business goals
- Implement impactful marketing campaigns through all means of advertising (marketing automation, SEO/SEM, above-the-line, below-the-line), events, media relations, email campaigns for intermediary sales and Pension business
- Establish and maintain positive relationships with internal business partners across marketing, product, sales, compliance and operations
- Plan and coordinate visitor calendar for portfolio managers' visit to Asia and drive the marketing vision for events
- Be strategic and proactively manage the content on HK Pension website together with product marketing. Ensure the content posted to website is correct
- Own and lead digital marketing initiatives for website improvement, enhance email campaigns, advertising, as needed
- Drive data capture and interpret analytics to improve campaign efficacy
Work Experience / Knowledge: - 6 – 8 years of working experience in marketing at asset management/ finance industry, including above-the-line, below-the-line, online, events and media relations.
- Knowledge of investment products required.Help develop strategic marketing plan together with the team head, to ensure marketing strategy is aligned with business goals
Specialized skills: - Excellent verbal and written communication skills in both English and Chinese (Cantonese and Mandarin)
- Demonstrated track record in B2B marketing within financial services- insurance, pension, banking, asset management, etc.
- Ability to work well in a team environment, as well as to handle multiple concurrent assignments, work independently, and assume personal responsibility for deliverables
- Ability to effectively manage new projects, existing maintenance, shifting priorities, and multiple tasks
- Adept at stakeholder engagement, consensus-building, and conflict resolution
- Experience leveraging a broad range of Marketing Technologies such as CMS and Experience platforms such as Adobe, Marketing Automation Platforms and Analytics Platforms.
- Experience in digital and social media marketing preferred
- Proven experience in understanding the connectivity of marketing activities to a CRM system and the implications on marketing strategy
- Ability to adhere to deadlines while managing multiple projects
- Experience in HK pension marketing and/or marketing in asset management preferred
- Ability to concentrate and pay close attention to details
- Self-directed and well organized; able to work with minimal supervision
- Advanced computer skills including MS Word, Excel, and PowerPoint
Formal Education: - Bachelor's degree required
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