Demand Generation Manager

Equisoft, a leading global provider of digital business solutions for the insurance and wealth industries, is actively seeking new talent!

The Manager, Growth Marketing reports to the Vice President, Marketing and works closely with the entire Marcom team as well as our local and global divisions. The candidate will lead the growth marketing team and will be responsible for designing, developing, and executing innovative 360 degrees campaigns. Candidate will be accountable for delivering demand generation, business growth, renewal and expansion. 

If you are a data-driven B2B marketing expert that has a passion for delivering results and a person who is looking to grow within a dynamic international context, please send us your resume!

CORE RESPONSABILITIES 

• Design and execute on marketing strategies and campaigns that will support client acquisition efforts across all stages of the funnel
  
• Lead and execute all outbound/inbound demand generation campaigns across all channels
  
• Collaborate with sales and own demand generation across our website, email, PPC, trade shows, content, social, webinars, and SEO
  
• Manage day-to-day analysis, optimizations and bid management of marketing campaigns across all paid marketing channels (paid social, SEM, retargeting, etc). Constantly look for ways to drive down CPAs across multiple channels
  
• Own the integration of offline activities (conferences) into our digital acquisition and nurturing plans
  
• Own entire channels, budgets, strategies, and outcomes for either acquisition or engagement - you own the ideation, prioritization, & execution of all marketing optimization levers