Location: London, Houston or Denver
Grade: 10 (relevant for internal applicants only)
The Team: The Media Marketing Manager is responsible for developing and executing digital and media engagement strategies. They will take an analytical and data-driven approach to understanding and engaging with the markets in the Energy Transition segment. This position will need to leverage knowledge of current digital and content marketing trends and best practices to expand the reach of thought leadership produced by Platts.
The Media Marketing Manager leverages personas, competitive intelligence, sales enablement assets, and product, sector and solution messaging. They are responsible for identifying the key communication channels currently utilized in transitioning markets and developing engagement strategies for each. This role will also monitor budgets, measure and evaluate online media campaigns, develop persona-based engagement strategies and develop innovative digital resources and content.
The Impact: A Media Marketer works in markets that are encompassed within our Energy Transition segment. Each of these markets will require a targeted and deliberate approach to grow market share, support a healthy sales funnel, educate customers on our specific offerings and keep the Platts brand on the leading edge of market engagement.
What's in it for you: - Opportunity to work with a leader in commodity market pricing and market fundamental data, giving clear insights into how the markets work
- Working with dynamic and complex markets gives many opportunities to creatively approach business priorities, providing freedom and space to define your own success
- As a Digital Media Marketing Manager, you will be a key driver of engagement to Energy Transition content with lots of exposure across the business and to many stakeholders globally
- As a Digital Media Marketer, you will own the strategy of digital engagement within the Energy Transition segment
Responsibilities: - Develop to digital and content marketing strategies by leveraging digital media channels to identify and acquire customers
- Identifies current persona-based preferences for communications and develops engagement strategies to expand thought leadership readership
- Obtains market share by developing media marketing plans and programs and directing promotional support
- Work with key stakeholders on the Product Marketing, Product Management, Content and cross-divisional teams to drive market coverage of Energy Transition
- Create strategies to increase online traffic to the organization's website
- Tracking and monitor the success of digital programs
- Owning or working with relevant stakeholders to ensure a robust approach to SEO, SEM to Social Media Marketing, retargeting and online advertising
- Creating Media Marketing strategies to raise brand awareness
- Identifying new channels and ways to reach our customer
- Evaluate competitor's Digital Marketing strategies
- Develop engaging, interactive, highly differentiated, and targeted resources for use across media channels
- Monitor and evaluate online media campaigns to keep them fresh and effective
- Maximize customer-facing assets that map company capabilities to customer needs across different stages of the customer journey
What We're Looking For:
Basic qualifications: - Strong written and oral communication skills
- Strategic thinker with analytical and problem-solving mindset
- Ability to build strong relationships across the organization
- A strong customer-focused attitude; confident in dealing with multiple departments and senior management within the business
- Excellent planning and organizational skills with strong attention to detail, with an ability to take the initiative and deliver projects unsupervised
- Confident to ask appropriate questions to eliciting information to interpret and synthesize information
- Marketing planning
- Budget management
- Presentation skills
- Degree in Business, Marketing or related field, or equivalent combination of education and experience in industry
- Proven experience in Communications, Media Marketing or in Product Marketing
Preferred qualifications: - Expertise in Digital Media Marketing
- Achievement/goal-oriented, collaborative, customer-focused, detailed, persistent, active listener, resourceful, influencer, can-do attitude
- Vendor management
- MBA or MS-Marketing
- Experience in Commodities Markets
About S&P Global Platts
At S&P Global Platts, we provide the insights; you make better informed trading and business decisions with conviction. We're the leading independent provider of information and benchmark prices for the commodities and energy markets. Customers in over 150 countries look to our expertise in news, pricing and analytics to deliver greater transparency and efficiency to markets. S&P Global Platts coverage includes oil and gas, power, petrochemicals, metals, agriculture and shipping.
S&P Global Platts is a division of S&P Global (NYSE: SPGI), which provides essential intelligence for individuals, companies and governments to make decisions with confidence. For more information, visit www.platts.com
To all recruitment agencies: S&P Global does not accept unsolicited agency resumes. Please do not forward such resumes to any S&P Global employee, office location or website. S&P Global will not be responsible for any fees related such resumes.
20 - Professional (EEO-2 Job Categories-United States of America), MRKTNG202.1 - Middle Professional Tier I (EEO Job Group), SWP Priority - Ratings - (Strategic Workforce Planning)
Job ID: 258887
Posted On: 2021-02-11
Location: London, United Kingdom
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