Your Talent. Our Vision. At Anthem, Inc., it’s a powerful combination, and the foundation upon which we’re creating greater access to care for our members, greater value for our customers, and greater health for our communities. Join us and together we will drive the future of health care.
This is an exceptional opportunity to do innovative work that means more to you and those we serve at one of America's leading health care companies and a Fortune Top 50 Company.
We are hard at work re-imagining our marketing organization to focus on bringing Anthem’s brand promise to life across all aspects of the consumer experience. We are eliminating traditional marketing silos so all Anthem talent is working together to improve the health and wellness of our members. If you have a passion for a career that impacts individual lives, we want to speak with you about joining our marketing team.
The Marketing Manager thinks strategically and end-to-end using data and insights to develop, manage and improve omnichannel engagement communications. Experience with marketing automation technology is a must. This role works as a true change agent, developing engagement strategies and directing content development, optimization, and personalization, including measurement plans and continuous improvement.
The candidate is a digital marketing engagement leader who can demonstrate success in developing omnichannel engagement plans and working collaboratively with colleagues across the enterprise. An influential personality, proven ability to develop and tell stories, and demonstrated results in developing and executing marketing campaigns through end-to-end customer journeys fuel this role’s success. The candidate needs to be organized, comfortable moving quickly, great at juggling priorities, results-driven, and passionate about continuous improvement.
Primary duties to include, but are not limited to:
Developing omnichannel marketing strategies based on business priorities, customer insights, and industry trends.
Developing strategic roadmaps and competitive benchmark assessments.
Working with business partners and fostering multidisciplinary collaboration to create business cases and ensure the deployment of solutions that engage target populations
Communicating complex subjects effectively to non-technical audiences
Developing and presenting stories. Gaining alignment around short- and long-term engagement strategies for customers.
Proactively identifying opportunities and responding with insight-driven solutions.
Efficiently translating data and insights into recommendations.
Guiding, managing, executing, maintaining, and leading the evolution of ongoing engagement strategies.
Requires BA/BS degree; 5+ years of experience; or any combination of education and experience, which would provide an equivalent background. Managed care experience preferred.
Requires strong oral, written, and interpersonal communication skills, problem-solving skills, facilitation skills, and analytical skills.
Requires understanding and experience using digital campaign automation technology.
We offer a range of market-competitive total rewards that include merit increases, paid holidays, Paid Time Off, and incentive bonus programs (unless covered by a collective bargaining agreement), medical, dental, vision, short and long term disability benefits, 401(k) + match, stock purchase plan, life insurance, wellness programs, and financial education resources, to name a few. An Equal Opportunity Employer/Disability/Veteran.
Anthem, Inc. is ranked as one of America’s Most Admired Companies among health insurers by Fortune magazine and has been named a 2019 Best Employers for Diversity by Forbes. To learn more about our company and apply, please visit us at careers.antheminc.com. An Equal Opportunity Employer/Disability/Veteran. Anthem promotes the delivery of services in a culturally competent manner and considers cultural competency when evaluating applicants for all Anthem positions.
About Anthem, Inc.
Anthem, Inc is an innovative health company dedicated to advocating total person health by making insurance simpler. Through our affiliated companies, Anthem serves more than 106 million people, including more than 42 million within our family of health plans – that’s one in eight Americans!
We are hard at work reimagining our marketing organization to focus on bringing Anthem’s brand promise to life across all aspects of the consumer experience. We are eliminating traditional marketing silos so all Anthem talent is working together to improve the health and wellness of our members. If you have a passion for a career that impacts individual lives, we want to speak with you about joining our marketing team.