| PRIMARY FUNCTION/PURPOSE: The primary role of the Marketing and Communications Coordinator is to synchronize branding, marketing, and all internal and external communications against established outcomes. Partner with campus stakeholders on various projects to develop synergy in all branding and messaging, including, but not limited to: Admission, Advancement, Events, Patrons, Executive Office, and Academics. Able to think outside of the box and share the Army and Navy Academy story in creative, innovative, and strategic ways. ESSENTIAL DUTIES AND RESPONSIBILITIES INCLUDE BUT NOT LIMITED TO: - Establish the brand message, theme, and voice of the Academy. Maintain brand consistency in all formats, both online and offline.
- Responsible for providing project management services for the creative and production aspects of all campus literature, including, but not limited to: magazines, brochures, event programs, and others as required.
- Write and distribute Academy Newsletters.
- Manage the Academy’s social media accounts, including Facebook, Instagram, YouTube, G+, Blog, and LinkedIn. Posting content daily on each platform while tracking metrics, monitoring online conversations, and managing paid ads. Develop strategies and initiatives to stimulate constituencies to post, share, like and comment.
- Establish the annual plan and schedule for all communications. Employ a traffic-based master plan to encompass: e-blasts, news, blogs, and social media.
- Photograph school activities and events for use in social media and other marketing materials and uploads/organizes photos.
- Act as the primary gatekeeper for website management ensuring website content is current, and managing quarterly website audits.
- Interface with the website vendor on complex projects and processes (e.g. SSL issues, responsive design, hosting, user experience, visual plug-ins, etc.)
- Partner with local publicist on publicity planning, scheduling, and articles
- Manage and use graphic design experience to create content for campus materials.
- Provide assistance with Academy’s Video Projects
- Perform copywriting, send releases, manage scheduling, analyze statistics, and repurpose articles for various outlets (e.g. SEO, Social Media and Website).
- Partner with Events Coordinator on the planning and execution of events as it relates to marketing and communications (examples include: event invites, save the date, programs, signs/displays, flyers/promos, social media, news posts, and publicity).
- Other duties as assigned.
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