| Department: Kellogg Degree Ops Marketing
Salary/Grade: EXS/7 Job Summary: The Marketing team for the Kellogg School of Management is looking for a Marketing Analyst to analyze Kellogg’s paid and owned marketing initiatives and advise on performance and optimization. This role requires an analytic thinker who is comfortable pulling data from disparate data sources to uncover opportunities for improvement in our efforts and guide future strategy. You’re a true data guru who enjoys guiding others on their path to data literacy but you’re ready to refine your skill set even further. Curiosity, communication, and critical thinking drive your work and you are looking for an organization that both values and challenges you. Specific Responsibilities: - Develop strong hypotheses, independently solve problems, and uncover business insights and opportunities across marketing channels, tactics, and audience segments optimize spend and performance
- Create and develop compelling reports that track KPIs and provide actionable recommendations
- Support primary and secondary research on campaign/tactic effectiveness and the broader consumer journey
- Operate seamlessly between being a business-savvy internal consultant and a highly technical analyst, with the ability to clearly communicate insights to senior leadership
- Showcase strong logic, deductive reasoning, problem solving and critical thinking skills.
- Contribute to Kellogg’s integrated marketing strategy by analyzing and reporting on performance of digital marketing channels including website, blog, email, social media, organic search, and paid search and how each channel can be optimized in support of efficient and effective lead nurturing.
- Performs other duties as assigned.
Minimum Qualifications: - Bachelor's degree in business, economics, statistics, marketing or the equivalent combination of education, training, and experience from which comparable skills can be acquired.
- Minimum 2-3 years of experience working with databases, reporting on data and working in an analytical capacity; 1+ years of in digital marketing experience preferred.
Minimum Competencies: (Skills, knowledge, and abilities.) - Experience with visualization tools, web analytics tools and CRM solutions.
- Strong presentational, written and oral communication skills.
- Ability to think creatively and strategically to solve problems.
- Ideal candidates will possess analytical skills and business acumen and a desire to continually hone them.
Preferred Qualifications: - 1+ years of in digital marketing experience preferred.
Preferred Competencies: (Skills, knowledge, and abilities) - Experience with Slate is a bonus.
Northwestern University is an Equal Opportunity, Affirmative Action Employer of all protected classes, including veterans and individuals with disabilities. Women, racial and ethnic minorities, individuals with disabilities, and veterans are encouraged to apply. Hiring is contingent upon eligibility to work in the United States.
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