| Job Summary: ATHS is changing. Today ATHS is all about Old Trucks and the trucking industry. We need to bring the past 50 years up-to-date and relaunch with a new focus and a new vigor – whilst never forgetting where we came from. With 18,000+ members and 71,000 Facebook followers, the world’s largest Antique Truck Show, and a world class magazine, our foundation is set. We own our building in Kansas City, MO where we house the world’s largest library on old truck materials. The American Truck Historical Society is one of the coolest places anyone could ever work – it is just that no one knows that yet. Reporting to the Executive Director, the Communication and Marketing Specialist will oversee the: - Development and implementation of a new marketing strategy
- Development of new communications channels to engage members, potential members, the media and industry
- Expand current communications programs, through increasing audiences and messaging
- Generation of timely, relevant content for members and the industry at large to distributed through various media types
- Marketing and communications programs to improve and evolve our current approach and identify new opportunities, generate awareness, build engagement, and drive revenue
This is an ideal opportunity to take a well-to-do Society to the next level. Primary Duties and Responsibilities: - Work closely with the Executive Director to lead the strategic development and tactical implementation of all marketing campaigns, deliver on established KPIs, and support revenue streams across the organization
- Expand and monetize ATHS’s social media outreach and work with Executive Director to develop social and digital strategy
- Develop ongoing email communications campaigns.
- Manage the development, writing, and design of marketing materials such as brochures, direct mail pieces, print ads, flyers, email, online ads, search engine ads, etc.
- Oversee analysis and metrics for all major campaigns
- Create communications collateral, including press releases, blogs, news briefs, articles, columns, speeches, PowerPoint presentations, letters to the editor, social posts, pod casts, and videos.
- Work with ATHS leadership and stakeholders across the organization to improve awareness of the organization and the services we offer
- Manage website in content management system and work with ATHS staff to ensure website is kept up-to-date
- Collaborate and coordinate with ATHS stakeholders to improve aspects of website, including user experience, landing pages, and lead generation
- Assist Chapters, Divisions and regions to develop communications and programming to maintain consistency across all markets
- Support magazine editor in communications development and strategy
- Work with and liaise to volunteer committees, to take greatest benefit of the willingness of members to support the plan
Liaise with industry to maintain the broadest possible face to the media and public. |
