Location: Baltimore, MD Category: Staff Posted On: Fri Mar 5 2021 Job Description:
Goucher College's Office of Communications is hiring a Marketing Manager to join the team. The Marketing Manager will assist with overseeing and implementing Goucher's marketing campaigns, particularly leading Goucher's email marketing efforts. This position will proactively manage Goucher's email calendar, generate content, including writing and copy editing, and execute email campaigns and one-offs to a variety of stakeholders, including prospective students, alumnae/i, and internal messages. The Marketing Manager will create and implement digital campaigns as needed for the College. This position will provide insight and feedback to assist the College's Director of Marketing.
Bachelor's degree in marketing, public relations, communications, or a related field
3 - 5 years of digital marketing experience, preferably in email marketing
Industry and deep social media marketing knowledge and skillset
Computer Skills Required:
Microsoft Office on both Mac and PC, CMS/web-editing software programs, blog platforms (WordPress)
Social media platforms, Hootsuite
Mass email distribution systems (MailChimp)
Comfortable with learning college-specific database skills (CRM/Slate), HTML and design skills preferred (Photoshop, Illustrator)
Comfortable with photo and video editing (Premiere, YouTube editor)
Experience in a marketing-related position with a focus on writing and editing style for web and email communications
If this sounds like an interesting opportunity, and if you are innovative and open to change, we would love to hear from you!
Goucher College is committed to increasing the diversity of our community and seeks applicants dedicated to applying principles of equity and inclusion in all areas of the campus community.
Internal Number: 128789
About Goucher College
Among the 40 Colleges That Change Lives, and ranked first in the nation for study abroad programs by U.S. News & World Report, Goucher is a selective, liberal arts college located 20 minutes north of Baltimore, MD. Goucher enrolls approximately 1,500 undergraduates, 84% of whom live on campus, and 1,200 graduate students. At Goucher, we’re redefining the meaning of a liberal arts education in order to help our students prepare for the jobs of the future. Goucher College is committed to increasing the diversity of our community and seeks applicants dedicated to applying principles of equity and inclusion in all areas of the campus community.