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What you’ll be doing...
The IMC Manager will lead the planning, management, execution and reporting on integrated marketing campaigns that increase brand awareness and drive demand for Verizon Business Group’s products and services. You will have the authority and independence to ensure that requirements, communication opportunities and risks of the various objectives are identified, managed and completed in a timely fashion in order to achieve on time completion of the program and its phases.
Collaborate with segment marketing leads to define campaign objectives, establish baseline brief.
Partner with internal teams (creative, media, research, insights, competitive intelligence, go-to-market, PR, AR, events, legal) to refine campaign needs and finalize briefing needs.
Author and own strategic briefs for multiple products and lines of business, targeting multiple audiences – from working team to executive level overviews.
Ensure all projects are aligned with established strategy and keep team members supplied with the information they need to deliver work that is on strategy and on deadline.
Manage timelines and have your finger on the pulse of all program details so you are the one person who knows the status of any deliverable at a given point in time.
Develop a deep understanding of emerging business trends, technologies, business intelligence and competitive threats to share back with the business and ensure strategy is aligned.
Partner with Insights team to fill knowledge gaps where they exist.
What we’re looking for...
You’ll need to have:
Bachelor’s degree or four or more years of work experience.
Six or more years of relevant work experience.
Experience working with marketing research, research strategy, or consumer research methodology.
Willingness to travel.
Even better if you have:
Master’s degree or MBA.
B2B Marketing experience with experience working with various marketing levers.
A keen understanding of current business trends and key business drivers.
Experience presenting findings and insights targeted to what that audience cares about (up to the executive level).
Experience translating market knowledge and strategy into compelling stories and tools for internal and external audiences.
Highly developed project management skills and proven ability to manage multiple, complex projects simultaneously.
Agency or consultant experience.
Ability to work with and lead large and varied teams.
Highly effective communication and presentation skills.
Equal Employment Opportunity
We're proud to be an equal opportunity employer - and celebrate our employees' differences, including race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, and Veteran status. At Verizon, we know that diversity makes us stronger. We are committed to a collaborative, inclusive environment that encourages authenticity and fosters a sense of belonging. We strive for everyone to feel valued, connected, and empowered to reach their potential and contribute their best.Check out our diversity and inclusion page to learn more.