The Sustainability Institute at the Pennsylvania State University is seeking a Marketing Strategist to design and implement marketing strategy, tactics and provide consultative services.
The Sustainability Institute (SI) provides communications resources for every campus, college and unit at Penn State with regard to sustainability news, events and opportunities, and works to fulfill Penn State`s goal of integrating sustainability across the university's core functions of education, research, outreach and operations, and across Pennsylvania. Penn State is committed to and accountable for advancing diversity, equity, and inclusion in all its forms and, by definition, sustainability cannot be achieved unless it is achieved for all people. As such, we believe that equity is a core concept of sustainability, and that our work must be inclusive and embrace diversity.
This position has the potential to work remotely with periodic on-campus visits required. The successful candidate will be responsible for the following:
Lead the development of programmatic marketing strategy and tactics, encompassing print and electronic communications, public relations, and special events
Review and analyze market and/or institutional data to inform marketing strategy and tactical development
Develop a clear understanding of audiences and their needs through a review of consumer information and the results of market research
Articulate marketing strategy to creative team for concept development and creative expression
Execute marketing strategy and tactics that favorably position University programs, products, units, campuses or colleges
Benchmark marketing efforts and best practices of other institutions and prepare reports to inform innovation and competitive analysis
Ensure that project timelines are met and monitor the effectiveness of marketing campaigns
Oversee the deployment of a variety of marketing and public relations tools including direct mail, advertising, web, email, new media, etc.
Utilize digital analytics data, third-party subscription tools, and search engine optimization tools to improve performance
Assist in the creation, maintenance, and optimization of paid search advertising campaigns
Provide status reports on marketing effectiveness through appropriate channels, and ensure that changes are made in marketing based on the results of data analysis
Participate in the development of campaign budgets and monitor campaign expenditures
Communicate with clients and management as needed to ensure marketing campaigns are successful
Develop and lead presentations for internal and external clients
Manage relationships with vendors, University offices, and external contacts
This position will be filled at a Level 3, which typically requires a Bachelor's degree or higher plus four years of related experience, or an equivalent combination of education and experience. Experience pitching stories to or working with news organizations is preferred. Applicants should be prepared to demonstrate expertise in writing, with special consideration given to experience in journalism, marketing, editing, and related fields. Familiarity with AP style, social media platforms, Drupal, WordPress, Microsoft Office, email marketing platforms (e.g., MailChimp, iContact, Constant Contact) and Adobe Creative Suite preferred.
Experience working with graphic designers is preferred. Experience working with students and mentoring interns a plus. The successful candidate for this position will have a demonstrated commitment to sustainability and to diversity and inclusion. The successful candidate will also possess excellent project management skills to oversee significant projects for the Sustainability Institute such as production of an annual report, graphic asset management, and developing a brand identity and branding guidelines. Capacity to think strategically with regard to sustainability communication is essential. Experience with development of communication strategy, knowledge of sustainability concepts, and the ability to work collaboratively will be valuable. We are seeking a communicator with a demonstrated ability to understand and work with a diversity of communities.
Applicants should submit up to three writing samples in addition to a resume and cover letter. Review of applications will begin immediately and continue until the position is filled.
This position will require successful completion of standard background checks.
The Pennsylvania State University is committed to and accountable for advancing diversity, equity, and inclusion in all of its forms. We embrace individual uniqueness, foster a culture of inclusive excellence that supports both broad and specific diversity initiatives, leverage the educational and institutional benefits of diversity, and engage all individuals to help them thrive. We value inclusive excellence as a core strength and an essential element of our public service mission.
CAMPUS SECURITY CRIME STATISTICS: For more about safety at Penn State, and to review the Annual Security Report which contains information about crime statistics and other safety and security matters, please go to http://www.police.psu.edu/clery/, which will also provide you with detail on how to request a hard copy of the Annual Security Report.
Penn State is an equal opportunity, affirmative action employer, and is committed to providing employment opportunities to all qualified applicants without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability or protected veteran status.