| The marketing and social media manager is responsible for developing and maintaining a strong marketing program that is critical to the success of the University and to advance college goals around recruitment, retention, and reputation. This position will be a specialist in communications; community, public, and media relations; current and emerging marketing and social media strategies and platforms; and reputation management. The marketing and social media manager oversees the creation and execution of engagement strategies to attract prospective students, strengthen understanding among opinion leaders, and remind the community of Saint Martin’s unique quality and value, coordinating with colleagues throughout the college. The marketing and social media manager builds awareness of the University’s mission and offerings while also actively and regularly assessing market and community needs. Working with the vice president of marketing and communications, this position helps to identify marketing priorities. They will craft/oversee promotional messaging, content and products, and work with internal teams, such as web and creative, as well as external partners to cultivate the University brand via media, advertising, and social media. Responsibilities include social media management as well as developing pitches/campaigns/story ideas with our faculty, staff, alumni, students, external media, and other contacts to advance the visibility, goals, and mission of the University. The manager also disseminates pertinent news regarding the University’s history, stories, programs, special events, and general information. The marketing and social media manager also provides support and is an important secondary spokesperson for crisis communications situations. Ranked by Niche as the second (#2) most diverse private college in Washington State in 2020, Saint Martin’s is extremely proud of our student diversity. Our university treasures persons of all abilities, ages, ethnicities, genders, nationalities, orientations, races, and religions. In particular, we know that students educated in an ethnically diverse setting perform better academically and reap greater professional success than their peers from more homogeneous learning environments. We proudly celebrate that our student population is 51% undergraduate and 32% graduate students of color. We are committed to pursuing an employee community that reflects a similar, if not the same percentage. Therefore, we intentionally encourage and request that members of historically underrepresented groups apply to join this community. All of us, from all backgrounds, are making a commitment to do and be better for our students, faculty, and staff. |
