Purpose of Position: The Director of Integrated Marketing, for the Johns Hopkins University School of Advanced International Studies (SAIS).
SAIS has recently reimagined its flagship degree in international affairs, added new degree programs including several online programs, and is preparing to move its DC campus in 2023 from its current Dupont Circle location to its new home at 555 Pennsylvania Ave. It is an exciting time at the school and this role will be critical in helping to accelerate our efforts across the international relations education landscape by working closely with internal units and collaborating closely cross-functionally to align our marketing efforts with 21st century needs with respect to the highly competitive and growing graduate school landscape. This position would be based at the Washington, DC campus and is not a remote role.
Reporting to the Senior Director of Marketing, Communications and Community Engagement, the Director of Integrated Marketing is responsible for developing and executing integrated marketing strategies, branding and positioning for all SAIS academic programs across its three campuses (Washington, Bologna and Nanjing). In collaboration with Global Enrollment and Recruitment, Academic Affairs and other key internal units, this position will help to drive enrollment and elevate and retain SAIS' position as a global brand and top tier graduate school of international affairs.
The Director of Integrated Marketing is directly responsible for leading all integrated marketing strategy and execution with primary responsibility for the planning, development, and implementation of marketing and engagement strategies and brand awareness efforts for all global admissions and recruitment, academic degree programs, and global careers efforts.
The Director of Integrated Marketing will seek to elevate marketing metrics and other assessment tools to determine target market demographics and behavior, and to measure the success of marketing vehicles; determine market niche and segmented markets; and identify market dynamics, patterns, behaviors and competitors to support overall marketing strategy. This position will work in partnership with SAIS colleagues and leaders to develop marketing strategies and campaigns that highlight the important programs and people of Johns Hopkins-SAIS' while managing and maintaining the School's image and brand identity.
Essential Duties & Responsibilities:
Duties and responsabilities of the position include:
Develop global marketing strategies, plans and execution by degree and non-degree programs to ensure recruitment and retention marketing efforts for prospective students across all traditional and digital mediums and optimal messaging for the appropriate target audience.
Ensure strategies, plans and execution are highly integrated with other marketing functions including creative, communications, events and marketing operations
Develop and execute against conversion best practices, managing and benchmarking against competitive research and analysis
Lead utilization and analysis of CRM platform for prospective student marketing and communications, guiding the process of competitive analysis and market research to help inform marketing strategies. Analyze marketing plans and performance using KPI's, ROI analysis and apply learning in new planning
Manage all SAIS advertising campaigns, including strategy development, campaign implementation and measurement/analysis across all digital and traditional platforms
Responsible for the content and management of the SAIS website including oversight for:
Utilizing and optimizing SEO/SEM, email campaigns, user experience, digital advertising, promotions, and social media experience to build brand/program awareness, generate leads and engagement with students and alumni
Manage all digital marketing channels (e.g. website, email campaigns, social media, etc.) to ensure brand consistency
Ensuring flawless execution of content and marketing across every department including optimizing SEO and managing external web vendor to ensure website employs best practices, is up-to-date, addresses the needs of the audience,
Leading full understanding competitive landscape, monitor, report and provide marketing insights
Manage marketing and advertising budget, vendor relationships and invoice processing in consultation with the Senior Director of Marketing and Communications to ensure alignment with strategic goals and priorities.
Direct Leadership and Management
Effectively manage 3-4 direct reports including Associate Director for Marketing, Social Media Manager and Webmaster
Manage vendor relationships of web and marketing agencies
Make recommendations for and manage respective budget items related to marketing, web agency budgets and ensure alignment with department goals
Serve as unit's marketing liaison with key teams including Global Admissions and Recruitment, Academic Affairs and Global Careers
Education, Experience, Licensure, Certification: Bachelor's degree in related field required. Master's degree preferred. Five years of related experience required. 7-10 years marketing, brand positioning, and digital marketing experience strongly preferred; higher education marketing experience highly desirable; Advanced degree may substitute for required experience, to the extent permitted by the JHU equivalency formula.
Knowledge and Skills:
Excellent ability to develop and execute against strategic integrated multichannel marketing plans
Ability to clearly articulate (written and verbal) strategies and plans to achieve goals
Extensive experience in optimizing marketing processes from brand/program awareness to conversion to retention
Strong understanding of how to implement and integrate digital marketing channels including SEO/SEM, emails/CRM platforms, web content management, analytics; knowledge of Slate platform highly desirable
Exceptional knowledge of current digital and integrated marketing tools and tactics, and trends
Demonstrated ability to analyze and synthesize data and glean actionable insights that inform strategy
Excellent analytical and problem-solving skills
Collegial self-starter who can take the initiative, work proactively both independently and as part of a marketing communications team
Results-oriented with high standards for self and team
Proven track record of developing and leading direct reports, and providing support to internal teams and external partners
Strong project management and organizational skills
Experience managing a budget, interdepartmental and external vendor relationships
Demonstrated experience effectively leading and directly managing teams.
Demonstrated understanding of, and appreciation for, cultural practices and global perspectives
Classified Title: Sr. Communications & Marketing Manager Working Title: Director, Integrated Marketing Role/Level/Range: L/04/LD Starting Salary Range: Commensurate with Experience Employee group: Full Time Schedule: M-F/8:30am-5:00pm Exempt Status: Exempt Location: 01-DC:District of Columbia Department name: 10000893-Marketing & Communications Personnel area: SAIS
The successful candidate(s) for this position will be subject to a pre-employment background check.
If you are interested in applying for employment with The Johns Hopkins University and require special assistance or accommodation during any part of the pre-employment process, please contact the HR Business Services Office at [email protected]. For TTY users, call via Maryland Relay or dial 711.
The following additional provisions may apply depending on which campus you will work. Your recruiter will advise accordingly.
During the Influenza ("the flu") season, as a condition of employment, The Johns Hopkins Institutions require all employees who provide ongoing services to patients or work in patient care or clinical care areas to have an annual influenza vaccination or possess an approved medical or religious exception. Failure to meet this requirement may result in termination of employment.
The pre-employment physical for positions in clinical areas, laboratories, working with research subjects, or involving community contact requires documentation of immune status against Rubella (German measles), Rubeola (Measles), Mumps, Varicella (chickenpox), Hepatitis B and documentation of having received the Tdap (Tetanus, diphtheria, pertussis) vaccination. This may include documentation of having two (2) MMR vaccines; two (2) Varicella vaccines; or antibody status to these diseases from laboratory testing. Blood tests for immunities to these diseases are ordinarily included in the pre-employment physical exam except for those employees who provide results of blood tests or immunization documentation from their own health care providers. Any vaccinations required for these diseases will be given at no cost in our Occupational Health office.
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Johns Hopkins University remains committed to its founding principle, that education for all students should be grounded in exploration and discovery. Hopkins students are challenged not just to learn but also to advance learning itself. Critical thinking, problem solving, creativity, and entrepreneurship are all encouraged and nourished in this unique educational environment. After more than 130 years, Johns Hopkins remains a world leader in both teaching and research. Faculty members and their research colleagues at the university's Applied Physics Laboratory have each year since 1979 won Johns Hopkins more federal research and development funding than any other university. The university has nine academic divisions and campuses throughout the Baltimore-Washington area. The Krieger School of Arts and Sciences, the Whiting School of Engineering, the School of Education and the Carey Business School are based at the Homewood campus in northern Baltimore. The schools of Medicine, Public Health, and Nursing share a campus in east Baltimore with The Johns Hopkins Hospital. The Peabody Institute, a leading professional school of music, is located on Mount Vernon Place in downtown Bal...timore. The Paul H. Nitze School of Advanced International Studies is located in Washington's Dupont Circle area.