Business Function DBS Institutional Banking Group provides corporate customers with a full range of commercial banking products and services, including cash management services, current accounts, time deposits, trade finance, working capital finance, term loans and foreign exchange. Through our continued commitment, DBS has cultivated long-standing relationships with its customers in the region that are based on account relationship management, service differentiation, product development and rigorous credit standards.
Responsibilities
Support Head of Segment Marketing to develop and implement marketing and branding strategy for large corporate segments
Work closely with segment teams to lead our brand building, leads acquisition and customer engagement activities for the business
Deliver integrated and contextualised segment and product marketing programs to drive the launch and commercialisation of key products and digital solutions;
Prepare and deliver a 'insight-led' thought leadership content and program for large corporate clients
Plan and manage a calendar of data-driven and experiences through proprietary and sponsored events (physical, digital and phygital) for our clients and communities;
Partner with Group Strategic Marketing and Communications to shape external perception through interviews and press statements, and to ensure marketing programmes are executed in line with global brand standards;
Drive an Awards strategy across the business, amplifying wins both externally and internally;
Undertake continuous analysis of competitive environment and customer trends to ensure effectiveness of branding and product marketing strategy
Able to make use of data to make informed decisions in optimizing marketing effectiveness across channels (including own media, paid media, online & offline) to maximize marketing ROI
Build strong partnership with market players and marketing agencies to enhance the brand building of IBG
Requirements
Bachelor Degree with at least 12 years of experience in B2B marketing, preferably in the financial services industry;
A successful track record of developing and delivering successful marketing strategies and campaigns;
Excellent writing skills and an eye for design;
Proven analytical capabilities and a "data-driven" mindset;
Specific experience in digital marketing, content marketing, and social media;
Experience in Events (both physical and digital) management, Branding and Communications
Exudes strong EQ with strong inter-personal skill and has a flair for interacting/managing multiple stakeholders
