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Marketing Specialist
ECP, Inc
ECP, Inc. is currently seeking a driven Marketing Specialist to join our growing organization. We are looking for a Marketing Specialist who will be hands on and can build a Marketing Department from the ground up. They will be responsible for providing marketing strategy for the company and will act as a liaison between Marketing and Sales and will manage various marketing projects and customer specific initiatives to increase sales and profit. Essential Requirements of Marketing Specialist: · Create compelling sales materials, presentation decks, demo scripts, training materials, white papers, thought leadership content and competitive briefs to drive sales traction for products · Develop, implement, and track marketing programs such as email, social media, or digital campaigns, and events · Collaborate with other internal teams to develop and monitor strategic marketing initiatives · Analyze and report on the performance and efficiency of campaigns · Conduct market research and analyze trends to identify new marketing opportunities · Work with our customers to build customer case studies to support our efforts in selling to other customers · Develop and create marketing materials, such as sales and product collateral, and ensure brand guidelines are met · Write, proofread, and edit creative and technical content across different mediums · Work with external agencies and vendors to execute marketing programs Qualifications for Marketing Specialist: · Bachelor's degree in business administration, marketing, communications, or a related field · 3-5 years of experience in marketing · Experience putting together customer marketing · Strong knowledge of various marketing and analytics tools such as Google Analytics · Strong written and verbal communication skills · Skilled in writing and editing content with an attention to detail · Strong prioritization, organization, and project management skills
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