The Marketing Communications Manager fulfills the mission of the Catholic school by celebrating and communicating, in conjunction with the Head of School, Director of Institutional Advancement, Director of Enrollment, Director of Student Activities, and Director of Technology, the story of St. Gabriel’s Catholic School to our internal and external community.
The most essential prerequisites are strong analytical and communication skills. The Marketing Communications Manager is in charge of both traditional and digital marketing communications processes. To lead effective campaigns, this Manager not only needs to be able to analyze marketing trends but also needs to make cost-saving decisions for production.
The Marketing Communication Manager must be able to clearly convey promotional concepts to internal teams and the external community. The Marketing Communications Manager serves as an active creative lead and content provider on projects, thus the ability to communicate effectively is especially important for this role.
Essential Job Functions:
Create and implement plans to increase brand awareness
Commission or conduct market research to inform marketing and communications plans
Perform market data analysis and evaluation, through the use of Google Analytics for the purpose of increasing SEO and leveraging marketing efforts for the highest ROI as measured by increased enrollment numbers and target market discovery.
Oversee paid ad marketing campaigns from various channels
Collaborate with departments to produce effective promotional materials to support the work of each team
Lead the Marketing Committee
Obtain necessary consent and provide final approval on all marketing collateral, products, and promotions
Develop schedules and maintain deadlines for promotional materials
Lead search engine optimization efforts
Create visually effective and timely website updates
Manage, create, and post timely social media posts for the School across all platforms (Facebook, Instagram, Twitter, YouTube)
Communicate clearly and creatively with the school community through daily Bright Arrow Remind text messages, and weekly Blackbaud push communications
Essential Job Competencies:
A marketing or advertising background, with at least three years of experience in the field
Proficient with Google Analytics
Background in, or willingness to become expert in, digital design
Experience with Adobe Creative Suite
Familiarity with Blackbaud OnSuite a plus
Ability to work well on a team and collaboratively across teams
High level of creativity
Ability to take initiative on behalf of advancing the School
About St. Gabriel's Catholic School
St. Gabriel’s is accredited through the Independent School Association of the Southwest (ISAS) and the Texas Catholic Conference Education Department (TCCED)
St. Gabriel’s Catholic School stands apart as a profoundly unique school and community. On our website, you will learn more about the ways St. Gabriel’s customizes the educational experience to match the skills and personality of each student, how we ask every constituency in our community to stretch themselves to their limit and then to go a little further, and how Christ lies at the center of all we do. In the happy faces of our students, you will see the results of high expectations and the joy that safety, affection, and a love of learning can bring.
Less obvious are the crucial relationships that make St. Gabriel’s possible. The rich partnership between faculty and parents not only produces better academic outcomes, but also models for our students the benefits of patience, generosity, and a shared commitment to excellence. We know learning is not a static transferral of ideas, but a dynamic process in which the teacher and student are collaborators and fellow travelers. Equally important is the special way our stu...dents care for one another. They are student leaders and have pride in their school and in each other. Every day I am surprised and inspired by these wonderful children. They are amazing!
I invite you to come see for yourself. Come walk our halls and spend time on our campus. Our buildings and grounds manifest our mission: welcoming, inclusive, and vibrant. You will see our students learning about themselves and the world around them through a potent mixture of technology, expertise, and creativity. Our campus is constantly humming with activity; you are always welcome!
A St. Gabriel’s Catholic School graduate is an accomplished scholar, a confident leader, and a compassionate friend. Yet there is more. Our graduates are grounded in faith and open to the call of God in their lives. They will make this world a better place.
On behalf of the faculty, staff, families, and students, welcome to St. Gabriel’s Catholic School!
Head of School