The Regional Channel & Field Marketing Lead is responsible for positioning, promoting, and increasing the exposure of the company in a specific Region by adapting and implementing commercial campaigns and initiative launches through the regional sales and channel organization.
In this position, he/she will lead the creation of the regional channel marketing strategy and ensure its execution for the PartnerNetwork ecosystem (including distributors, systems integrators, Technology Partners). As such, the position holder will be helping to creating demand either for or in conjunction with partners, and enabling these partners to sell more successfully in line with the EMEA strategy.
Set the strategic and tactical direction for channel and field marketing activities that generate revenue within a region.
Create and execute comprehensive go-to-market plans that enable the sales organization and market access team to achieve a healthy pipeline.
Interface with sales stakeholders in the region to align on business objectives and work with the EMEA portfolio and industry marketing to activate tools, programs and content.
Coordinate/orchestrate regional, local and external resources with full accountability to deliver local demand creation programs including thought leadership programs, events, digital services (Project Management) and ensure there is a cohesive pre-, at- and post-tactic strategy to increase engagement and response rates.
Build co-marketing plans with designate partners in support of their revenue targets that are in line with local marketing plans.
Leverage the right partner program (e.g. by operational segment, geo) in line with the current regional go-to-market model and promote it to new or existing partners.
Measure, analyze and report on marketing activities to determine their contribution to pipeline health and to evaluate marketing effectiveness/ROI and make recommendations.
Actively seek and create joint customer success stories to showcase best practices and demonstrate strong partner and customer relationships.
Manage, administer, measure and report on channel budgets and co-marketing funds (MDF)
Degree, or equivalent, preferably a BA in marketing, communications, business, or engineering
3-5 years of experience in technology business-to-business marketing and complex partner ecosystems
Fluent in German and English (written and spoken) any other language skills (particularly those of the region) is seen as an advantage
Strategic thinking (rational/creative thinking)
Excellent communication skills - effective, both internally and externally
Ability to interfacing between many departments/teams
Experience in working in multiple countries
Internal Number: R21-574
About Rockwell Automation
When you choose Rockwell Automation, you join countless talented employees who have helped us establish our leadership position in the automation industry over the past century.
You join a diverse, inclusive and global community with a passion for innovation. A place where you can partner with great minds and inspiring people. And a corporation backed by the financial strength that drives growth – and career opportunities.
As much as we focus on our customers, we know our employees are key to our success and future. Helping you develop a rewarding career is a top priority. Because when you succeed, we succeed.