If you have taken a moment to unwind with a bottle of beer, toast with glass of wine, or celebrate with a cocktail, chances are that you have shared that moment with Constellation Brands.Â We are passionate producers of iconic beer, wine and spirits brands that consumers love.Â From Corona Extra, to Robert Mondavi Wines, to SVEDKA Vodka, we produce over 100 premium brands with sales in nearly 100 countries, making us the number one multi-category beverage alcohol company in the U.S.
As the Manager, Digital Transformation e-commerce Technology at Constellation Brands, Inc. (CBI) reporting into the Director, Digital Transformation, you will establish the vision, integration, implementation plan for our eCommerce technology roadmap with an eye towards new and emerging data/tech partners. This will in-turn provide the competitive differentiation to accelerate the CBI Total Beverage Alcohol (TBA) eCommerce B2C and B2B business goals to out-pace our growth targets. You will manage all aspects of the build-out of the technology roadmap from partner discovery, evaluation, integration, implementation, post-launch assessment, and tech innovation alongside IT-Marketing, eCommerce and MarTech. In addition, you will support the evangelization of our PIM content syndication and DAM, cultivate and champion partnerships with leading and emerging data, tech and analytics vendors, lead âpowered-byâ technical relationships to drive exceptional digital commerce and website delivery fulfillment executions, curate eCommerce sales and consumer datasets and incorporate into broader business and marketing analytics reporting and marketing technology stack.
In partnership with cross-functional teams, define, build out and execute the eCommerce Technology Roadmap and Integration Plan
Develop eCommerce tech roadmap & lead implementation efforts
Conduct business and technical requirements gathering, use-case discovery, competitive assessments, and current technology platform analysis across teams to develop and enhance technology roadmap
Own and deliver the eCommerce technology product roadmap inclusive of the incorporation of data and tech partners, analytics platforms, content and asset syndication to retailers, and innovation vendor pipeline alongside cross-functional partners
Implement and integrate eCommerce technology roadmap and consumer, sales, marketing, and partner datasets within broader CBI marketing technology stack
Utilize market research, consumer/stakeholder feedback, analytics data, industry trends, and competitive landscape to identify new opportunities and ensure that CBIâs ecommerce technology remains best-in-class
Manage and balance strategic initiatives, enhancements, and bugs while delivering on stakeholder timelines and expectations
Cultivate data, technology, and analytics eCommerce partnerships
Lead ecommerce technology, data, and analytics partnerships while maintaining an eye towards emerging ecommerce channels and innovation opportunities - forging a close working alliance with CBIâs digital, eCommerce, and business intelligence teams to ensure current and future vendor relationships support broader business objectives
Position and establish CBI as the âeasiest supplierâ to partner within the Beverage Alcohol space for existing/emerging/prospective partners (e.g. retailers, distributors, marketplaces, platforms, IoT, etc)
Drive exceptional eCommerce consumer web experiences
Collaborate cross-functionally to drive CRM and consumer data collection opportunities
Partner with the eCommerce teams to support the technical infrastructure build-out of âpowered-byâ digital commerce product fulfillment web experiences and product locator technology
Incorporate eCommerce data & analytics into leading reporting consoles
Partner with eCommerce, Business Intelligence, and Martech Analytics leads to incorporate sales, marketing, and consumer data into Datorama, Data Science, and business reporting consoles and data-lake while always maintaining an eye towards opportunities for deepened unified reporting and measurement enhancements
eCommerce innovation pipeline
Implement continuous improvement best practices across our eCommerce data and analytical processes, driving actionable optimization recommendations in partnership with our Business Intelligence, Data & Analytics, Marketing Technology, and eCommerce leads.
Evangelize findings throughout the organization, inspiring leaders to adopt data-proven strategies, and helping eCommerce teams execute them effectively
Keep up and establish points-of-view with industry advancements in performance and commerce marketing, digital commerce trends, optimization, and analytics; to help the team mature in the offerings provided to stakeholders
Deep understanding of ecommerce business, consumer mindset, digital user experience, digital design frameworks and processes (design, research, development, etc.)
Razor-sharp attention to detail and ability to consider end-to-end technology implications
Equipped with the digital technical fluency to be capable of understanding technical constraints and prioritizing and discussing tradeoffs/ambiguities between internal stakeholders
Ability to translate ecommerce business goals/KPIs/aspirations to the tech, data, analytics, and innovative partnerships to out-pace, out-execute, and out-grow our competitors
Ability to execute technology business case evaluations (analysis, financial modeling, storytelling) to ascertain business investment and resourcing
Ability to lead cross-functionally across CBI stakeholders and manage by influence across all levels of the organization
Excellent problem-solving skills, entrepreneurial spirit, and can-do approach â ability to adapt quickly to changing business priorities and challenges
Strong communication skills and capable of building ecommerce technology partnerships, managing stakeholders, and working collaboratively with cross-functional partners to drive projects to completion and meet shared objectives
Conduct and execute technology business case evaluations in support of furthering eCommerce business objectives
Bachelorâs Degree in related field required
A minimum of 4+ years of ecommerce marketing experience for a consumer brand
Excellent communication skills; articulate, influential, and strong public speaking and writing skills, effective interpersonal skills.
Strong team player and collaborator.
Experience managing external agencies.
Excellent organizational skills, ability to prioritize, and strong project management skills.
Proficient PC skills (Windows, Word, Excel, PowerPoint)
Fluency with eCommerce tech partners
Experience managing people, with the ability to provide coaching and guidance to further develop employeesâ skills and promote job satisfaction.
Work in a normal office environment.Â Must be able to sit at a workstation for up to 2-hour intervals. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Must be flexible in work style and schedule: travel up to 10%, the wine and beer industries are hospitality-oriented, so availability to work weekends and evenings on occasion as required.
Must have a valid U.S. Passport.
San Francisco, California
Chicago, Illinois, Victor, New York, Virtual - US
Constellation Brands is committed to a continuing program of equal employment opportunity. All persons have equal employment opportunities with Constellation Brands, regardless of their sex, race, color, age, religion, creed, sexual orientation, national origin or citizenship, ancestry, physical or mental disability, medical condition (cancer or genetic characteristics), marital status, gender (including gender identity or gender expression), familial status, military or veteran status, genetic information, pregnancy, childbirth, breastfeeding, or related conditions (or any other group or category within the framework of the applicable discrimination laws and regulations).
Internal Number: 12939700
About Constellation Brands
If you have taken a moment to unwind with a bottle of beer, toast with glass of wine, or celebrate with a cocktail, chances are that you have shared that moment with Constellation Brands. We are passionate producers of iconic beer, wine and spirits brands that consumers love. From Corona Extra, to Robert Mondavi Wines, to SVEKDA Vodka, we produce over 100 premium brands with sales in nearly 100 countries, making us the number one multi-category beverage alcohol company in the U.S.