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What you’ll be doing...
You’ll coordinate the creation of strategic marketing plans across all six segments of the public sector business (Federal DoD, Federal Civilian, State and Local - large and small entities, and education) in collaboration with sales leadership in the public sector field marketing organization in Verizon Business Group (VBG). You’ll collaborate with groups across the shared marketing functions to drive programs for each segment and iterate quarter over quarter to ensure business objectives are being met.
Develop segment-specific marketing plans in support of public sector’s business objectives aligned with the overarching VBG marketing objectives by working closely with sales, sales ops, product, strategy and other groups.
Engage with the broader field marketing team and the shared marketing teams to execute segment-specific marketing programs, identify the most appropriate marketing tactics such as advertisements, digital marketing, CRM, speaking engagements, messaging or other, and gather and distill feedback on those activities.
Ensure VBG-wide marketing efforts resonate with public sector customers where relevant, coordinate feedback from the business unit.
Review and recommend sales enablement tools such as presentations, ROI Calculators, programs in a box, training, white papers, and gather and distill feedback on those activities.
Drive customer segmentation efforts based on customer profiles and data gathered in marketing and other customer-facing teams, leverage quantitative and qualitative insights.
Analyze segment pipeline volume, performance and forecasts to identify areas of needed marketing support.
Develop and implement pipeline acceleration programs jointly with shared marketing teams.
Work with the CMI organization to maintain segment-specific buyer journey maps, personas and other key research as a reference on the needs of public sector customers.
Communicate with business unit leadership on marketing activities and associated results and KPIs.
What we’re looking for...
**This position can be located in any valid Verizon US based corporate location.**
You’ll need to have:
Bachelor’s degree or four or more years of work experience.
Six or more years of relevant work experience.
Four or more years of experience in government sales or marketing.
Experience leading a team.
Willingness to travel.
Even better if you have one or more of the following:
A Master’s degree in business or related field.
Written and verbal communication skills, including a proven ability to communicate with senior business leaders.
Experience in thought-leadership, demand generation, sales enablement, integrated marketing campaign development, social media, preferably involving complex organizations requiring influence that extends outside the marketing realm.
Experience managing a high-performing team.
Knowledge of government contracting market for technology and telecommunications services.
Knowledge with Verizon and competitors’ offerings to position Verizon as the trusted partner for public sector agencies.
Equal Employment Opportunity
We're proud to be an equal opportunity employer - and celebrate our employees' differences, including race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, and Veteran status. At Verizon, we know that diversity makes us stronger. We are committed to a collaborative, inclusive environment that encourages authenticity and fosters a sense of belonging. We strive for everyone to feel valued, connected, and empowered to reach their potential and contribute their best. Check out our diversity and inclusion page to learn more.