Articulate product and service offerings, key benefits and messages
Work with internal and external agencies to identify client success stories and create appropriate case studies and collateral
Create compelling marketing campaigns using strategies and to showcase our abilities to produce results
Create content for corporate marketing collateral, website/blog/social media, and other initiatives
Create effective, compelling positioning, messaging, and sales tools that are understood and used
Stays abreast of market trends to drive topics for client webinar and whitepaper strategies
Responsible for all aspects of projects, including: meeting deadlines, time management, contingency planning, approval channels and procedures, budgeting, campaign analysis, and tracking / monitoring procedures
Establish and articulate project scope, strategy and objectives to internal clients, production team and key leadership
Manage creative production of online and offline marketing assets, graphic design, video production and web development, from the initial concept to finished product and execution
Market Research and Competitive Intelligence:
Understand the market trends, products and services offering and approach of key competitors
Conduct customer satisfaction, marketing surveys
Internal reporting and other duties as assigned
Degree in business studies, preferably in finance, marketing or equivalent
A minimum of 6 years marketing experience, solid campaign management experience is required, preferably in banking industry or agency background with account servicing experience for financial institutions
For more details about career opportunities with the Bank, please visit our website http://www.cncbinternational.com/careers/en/index.jsp. Please apply with full resume stating current and expected salaries.
Personal data collected will be used for recruitment related purposes only. Applicants not invited for interview within 6 weeks may consider their applications unsuccessful. However, applicants may be considered for other suitable positions within the Group for a period of not more than 2 years. Personal data will be destroyed at any time after 3 months.
China CITIC Bank International is committed to being an equal opportunities employer and intends to provide a work environment free of unlawful discrimination or harassment. All employment decisions will be made in a non-discriminatory manner.