The Team: The S&P Global ESG marketing team is a new team, founded to build awareness of S&P Global's in-depth ESG intelligence providing financial institutions, corporations and governments an unmatched level of clarity and confidence to successfully navigate the transition to a sustainable future. As part of the new ESG organization - with strong partnership to the business divisions - we focus on providing value to clients, building our brand awareness, and driving front-end pipeline. We value teamwork, drive ideas with data, and execute in a meaningful way to our internal stakeholders and external clients. The business has a casual and friendly atmosphere with an entrepreneurial spirit. It is crucial that you thrive in a fast-paced, performance-based culture to be successful within our organization.
The Impact: The S&P Global ESG marketing manager will develop marketing programs that incorporate all aspects of the marketing mix to maximize impact and results and grow the S&P Global ESG brand presence in the Asia Pacific region. The role will work under the direction of the Global Head of ESG Marketing and in partnership with product managers, commercial partners, and marketing colleagues from across the Asia Pacific region and S&P Global business divisions, to develop and implement various campaigns to engage clients & prospects, drive lead generation, and align with the larger ESG business strategy. Key responsibilities include developing the annual marketing plan for Asia Pacific, and executing multi-channel, thematic and persona-based campaigns, that span digital, social, events and webinars.
What's in it for you?
Work on a new ESG marketing team, as part of a Fortune 500 company that is over 150 years old
Establish S&P Global's 'one voice' ESG solutions portfolio and thought leadership program
Develop highly visible, creative marketing programs that inform the transition to a sustainable future
Fine tune the value of a multi-channel approach to achieving results
Cultivate copywriting skills and gain familiarity with the concept of brand voice
Marketing communications - Design and implement creative, multi-channel ESG marketing programs that educate on the practical aspects of accelerating the transition to a low carbon, sustainable and equitable future taking into consideration the different information needs of regions, segments and persona.
Campaign content - Produce engaging and differentiated web and advertising copy, social posts, and email campaigns aligned to the business' ESG growth strategy specific to the Asia Pacific region. Analyze and measure performance to maximize reach and effectiveness.
Sales enablement - Develop materials to help commercial teams communicate the value proposition of ESG products and support the selling process of those products.
Event support & management - Work closely with the events team to innovate and execute a virtual and in-person ESG event program, including webinars, roundtables and third-party conferences. This includes pre-event/ post communication, driving registrations, generating leads, and reporting on key event KPIs.
Cross functional teams - Collaborate with cross-divisional marketing and functional teams to deliver joined-up ESG marketing activities and provide timely updates.
What We're Looking For: The ideal candidate will possess ESG marketing experience and demonstrate a keen interest in accelerating the transition to a low carbon, sustainable and equitable future. Strong written and communication skills are critical, as is the ability to be a strong individual leader and contributor. The candidate must demonstrate their ability to craft compelling messaging and leverage the full complement of marketing channels, as well as the ability to tailor global ESG marketing content for regional application to establish brand awareness. Familiarity with marketing platforms such as Marketo, Salesforce and Hootsuite (or comparable platforms) is essential. Qualifications
Bachelor's degree or equivalent (Marketing, Communications, Business, or related field preferred)
Foundation understanding of the industries and markets covered by S&P Global
Experience in developing an annual marketing plan and budget; experience in budget management
Experience in writing marketing copy that clearly communicates a product's benefits and unique selling proposition
Knowledge of print, digital, social, and event channels used to build B2B marketing campaigns
Strong presentation skills and written and verbal communication skills
Excellent organizational and time management skills
Ability to work in a fast-paced and changeable environment
Ability to collaborate with others beyond one's reporting line
Familiarity with marketing platforms such as Marketo, Salesforce and Hootsuite (or comparable platforms)
Required to be fluent in Mandarin and English, both written and spoken
Fluent in Japanese, both written and spoken a plus
About S&P Global Sustainable1 S&P Global Sustainable1 is the central source for sustainably intelligence from S&P Global. Sustainable1 matches customers with the ESG products, insights and solutions from across S&P Global's divisions to help meet their unique needs. Our comprehensive coverage across global markets combined with in-depth ESG intelligence provides financial institutions, corporations and governments an unmatched level of clarity and confidence to successfully navigate the transition to a sustainable future. Our data and well-informed point of view on critical topics like energy transition, climate resilience, positive impact and sustainable finance allow us to go deep on the details that define the big picture so customers can make decisions with conviction. To learn more about Sustainable1, visit www.spglobal.com/sustainable1. About S&P Global
S&P Global (NYSE: SPGI) is the world's foremost provider of credit ratings, benchmarks and analytics in the global capital and commodity markets, offering ESG solutions, deep data and insights on critical economic, market and business factors. We've been providing essential intelligence that unlocks opportunity, fosters growth and accelerates progress for more than 160 years. Our divisions include S&P Global Ratings, S&P Global Market Intelligence, S&P Dow Jones Indices and S&P Global Platts. For more information, visit www.spglobal.com.
EOE Statement S&P Global is an equal opportunity employer committed to making all employment decisions without regard to race/ethnicity, sex, pregnancy, gender identity or expression, color, creed, religion, national origin, age, disability, marital status (including domestic partnerships and civil unions), sexual orientation, military veteran status, unemployment status, or other legally protected categories, subject to applicable law.
20 - Professional (EEO-2 Job Categories-United States of America), MRKTNG202.2 - Middle Professional Tier II (EEO Job Group), SWP Priority - Ratings - (Strategic Workforce Planning)
Job ID: 261181 Posted On: 2021-04-29 Location: Central, Hong Kong