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Consumer Advertising & Engagement Manager – USA
Purpose of the role: Working as part of the Tourism Ireland USA market team, the purpose of the Consumer Advertising & Engagement Manager role is to: Develop, implement and manage a programme of agile and highly targeted consumer marketing activity to restore visitor growth from the US to the island of Ireland, in line with agreed strategic objectives and the Organisation’s recovery plan. Develop and implement Tourism Ireland’s tactical partnership programme, co-operative marketing strategy with airlines to facilitate sales growth, and leverage partnerships with other non-travel brands in the US. Key Responsibilities & Accountabilities: Work collaboratively with central Tourism Ireland teams, adver


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