Virginia Commonwealth University (VCU) seeks an exceptionally innovative, creative, and transformational associate vice president (AVP) of marketing in university relations to join a dedicated staff and leadership team in the division of university relations at one of the nation’s premier student-centered, public research universities. The AVP will help manage branding for a university and health system that are grounded in inclusion, empathy, humanity and well-being. This branding is for an institution that not only has an economic and cultural impact on its greater community but is also transformed to excellence by its diverse student, workforce and health care population. The AVP will be responsible for shaping how we boldly and clearly tell the VCU story while ensuring our storytelling embraces and centers the voices of all our community.
The AVP will work closely with the Vice President for University Relations to develop and implement a strategic integrated marketing communications and operational plan that supports the university’s strategic plan. Through a customer-service focus, the AVP will ensure the department 1) is a trusted, collaborative and responsive partner that professionally addresses opportunities and concerns; 2) is comprised of diverse thought leaders whose opinions are sought after and respected; 3) creates creative, strategic, informative and entertaining content and campaigns; and, 4) encourages new ideas by questioning the status quo.
The associate vice president of marketing will perform duties including but not limited to:
Leading the development, adoption, alignment and growth of VCU’s brand strategies, architecture and positioning to achieve significant positive marketplace impact in areas of academic reputation, student recruitment and retention, fundraising, research renown and more.
Leading the marketing department, including print and digital design, operations, editorial services, media buying and planning, photography and video.
Supervising direct reports, managing their performance, mentoring them, and providing opportunities for their professional growth.
Working with university leadership and other partners to develop strategic approaches and creative programs that promote their areas effectively, incorporating and building upon the VCU brand.
Assisting the Vice President in the successful launch of the brand program to the VCU community; provide leadership and counsel on marketing, branding and creative issues for the Vice President and other senior university officials.
Qualifications, Knowledge, Skills, and Abilities
The ideal candidate should possess the following qualities and experiences including but not limited to:
Master’s degree or equivalent experience in marketing, advertising, communications, business administration or a related field.
Strategic thinker with seven or more years of experience in creating brand initiatives, authentic storytelling, and leading successful integrated marketing and communications campaigns for a large, complex, culturally diverse institution, preferably in higher education
A portfolio of outstanding creative work and experience across multiple disciplines and platforms: paid media, digital, social, print/collateral, websites, photography, video, etc.
Ability to convey information and content in ways that engage and excite audiences including prospective students and their families, alumni, and the wider public
Demonstrated track record in delegating effectively, contributing to hands-on creative efforts, generating and measuring strong results, and working collaboratively with public relations to amplify the brand
Excellent strategic skills, with the ability to distill market trends, research, business data and product attributes into impactful messaging and programming
Demonstrated a track record in fostering a diverse and inclusive environment through communications/marketing work, operations and interpersonal relationships
Experience in communications at a higher education institution, large healthcare system; or with government, federal, or state organizations
An appreciation for the history, achievements, and aspirations of VCU, and the ability to articulate those to a diverse audience in an effective and eloquent manner
Nomination and Application Process
Salary will be competitive and commensurate with qualifications and experience.
How to Apply
VCU’s Executive Search Team is assisting Virginia Commonwealth University in this search. Applications and nominations are now being accepted at https://www.vcujobs.com/postings/105846. When applying, candidates should provide a resume, cover letter, a diversity statement*, and the names and contact information of three references. References will not be contacted without prior knowledge and approval of candidates. All nominations and applications shall be confidential until finalists are named.
*Virginia Commonwealth University is committed to organizational diversity, equity and inclusion - an environment where all can thrive in their pursuit of excellence. Applicants are requested to submit a Statement of Contributions to Diversity, Equity, and Inclusion providing your career aspirations and contributions toward promoting diversity, equity, and inclusion. Please find more information on writing the statement here.
Requests for information and all written nominations and applications should be directed to Celia O’Hallahan, [email protected]. For more information about Virginia Commonwealth University, please visit: https://www.vcu.edu/.
Virginia Commonwealth University is an equal opportunity/affirmative action university providing access to education and employment without regard to race, color, religion, national or ethnic origin, age, sex (including pregnancy), political affiliation, veteran status, genetic information, sexual orientation, gender. identity, gender expression or disability. Women, minorities, veterans and persons with disabilities are encouraged to apply.