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Asst AD-Marketing & Fan Engagement
Requisition Number: S_210357Department: Athletics-0850Description of Work:The Assistant A.D. for Marketing and Fan Engagement is responsible for the oversight of marketing, advertising, research, promotions and game day experience. This position will develop and implement a comprehensive marketing strategy for each sport with an emphasis on revenue generation, increasing ticket sales and improving the overall fan experience. The Assistant A.D. will supervise 5 positions in marketing and spirit groups.Marketing:Develop/implement comprehensive marketing plan for the departmentExecute annual qualitative and quantitative consumer researchManage partnerships with student groupsOve


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The mission of the American Marketing Association New York is to inspire, support and celebrate brilliance in marketing. Founded in 1931, the AMA New York is the principal community for marketing professionals across all industries and disciplines in the New York area. Offering programs, monthly events, and interaction with the chapter through volunteer activities, we provide marketers with an opportunity to increase their knowledge and reach in the marketing community. AMA New York is the creator of the Effies, the Greenbook and the new Marketing Hall of Fame, which honors outstanding marketers nationwide.

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