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Marketing Coordinator - AdventHealth Orlando
Top Reasons to work at AdventHealth Orlando
Located on a lush tropical campus, our flagship hospital, 1,368-bed AdventHealth Orlando
We offer great benefits with immediate Health Insurance coverage
Career growth and advancement potential
Serves as the major tertiary facility for much of the Southeast, the Caribbean and South America
AdventHealth Orlando houses one of the largest Emergency Departments and largest cardiac catheterization labs in the country
We are already one of the busiest hospitals in the nation, providing service excellence to more than 32,000 inpatients and 125,000 outpatients each year
Work Hours/Shift: Full Time / Day
You Will Be Responsible For:
Demonstrates, through behavior, AdventHealth’s service standards.
Contributes to the development of annual marketing plans; setting goals, strategies and tactics to ensure operational business goals are met.
Implements day-to-day marketing efforts for assigned service lines, including digital content and collateral creation, event execution, and project management.
Establishes physician relationships to enhance consumer marketing efforts through lectures and events; collaborates with physician relations marketing team on direct marketing strategies.
Supports the development of direct-to-consumer marketing initiatives to drive volumes and enhance marketing efforts of physicians to drive referrals and grow market share.
Serves as social media liaison, meeting quantifiable goals and objectives; helps oversee websites related to area of focus for timely and consistent updates.
Works effectively and collaboratively with Creative team, providing clear objectives, goals, feedback and providing reasonable deadlines.
Maintains/tracks budget; tracks volume and additional data for ROI reporting to ensure business goals are met.
What Will You Need:
EDUCATION AND EXPERIENCE REQUIRED:
Bachelor's degree in Marketing or related field
One (1) year of emerging digital media and technologies experience
LICENSURE, CERTIFICATION, OR REGISTRATION REQUIRED:
Valid State of Florida class E driver’s license and driving record in accordance with AdventHealth policy
The Consumer Marketing Coordinator I, executes day-to-day marketing initiatives for key service lines with the Marketing Manager or Assistant Marketing Manager. Applies introductory knowledge of market research and analytics and contributes to the development of plans that competitively differentiate AdventHealth and ensures the growth of volume, market share, share of spend and/or brand awareness. Coordinates marketing programs and builds strong relationships with stakeholders to advance the service line’s strategic vision. Actively participates in outstanding customer service and accepts responsibility in maintaining relationships that are equally respectful to all.
At AdventHealth, Extending the Healing Ministry of Christ is our mission. It calls us to be His hands and feet in helping people feel whole. Our story is one of hope — one that strives to heal and restore the body, mind and spirit. Our more than 80,000 skilled and compassionate caregivers in hospitals, physician practices, outpatient clinics, urgent care centers, skilled nursing facilities, home health agencies and hospice centers are committed to providing individualized, wholistic care.