Develops a content calendar and oversees execution of content marketing strategy to drive awareness for the Rustandy Centerâ™s research, events, programs, and other news.
Works closely with Associate Director, Marketing and Brand, to build Boothâ™s reputation as a leading business school in social impact and ensure a unified voice and look for the Rustandy Centerâ™s brand across all materials and mediums.
Serves as a content-creator, content-manager, and marketing manager generally to amplify the centerâ™s research efforts. This includes crafting stories, writing social media posts, working on research-related events, and partnering closely with the center research team.
Oversees leadership communications. Drafts and edits talking points, speeches, and presentations for Rustandy Center staff, with a particular focus on external events for leadership. Helps prepare leadership for media engagements. Oversees and manages advancement-related communications, including gift announcements, stewardship reports, year-in-review, and donor emails.
Maintains relationships with and helps guide the work of internal and external partners related to paid and earned media opportunities.
Helps set and manage the annual marketing budget associated with assigned programs and projects. Tracks spending and income on a monthly basis; revises projections quarterly.
Develops strong working relationships with marketing peers at other research and learning centers, Booth marketing, Booth advancement, and University Alumni Relations and Development. Develops new relationships with external partners who may further amplify Rustandy Center content.
Oversees brand voice and maintenance of the Rustandy Center website and blog.
Keeps up to date with the latest in global marketing trends, including emerging social media platforms and tools.
Oversees general marketing activities and administration, assisting as needed.
Manages and assigns freelance contract work as needed.
Manages Assistant Director, Event and Program Marketing, who oversees event and program marketing strategy and processes to engage key audiences. Provides guidance and oversight on event promotion plan, including email and social media.
Develops marketing communications, advertising, or publicity strategy. Plans and coordinates the development and production of marketing campaigns, ensuring deadlines and budgets are met. Designs, writes, and edits high profile or high visibility marketing materials, which may include press releases, book jacket copy, blogs, or other Web material.
May assist managing relationships with external sales agencies.
Performs other related work as needed.
A minimum three years of marketing experience.
Background with Sprinklr, Marketo, and Sitecore.
Previous experience with diverse and geographically dispersed collaborators.
Demonstrated proficiency with MS Office (Word, Excel, PowerPoint, and Outlook).
Outstanding verbal, written, and presentation skills, as well as organizational skills. Copywriting and editing skills.
Demonstrated knowledge of email and content marketing tactics.
Work independently with little supervision; possess a self-motivated disposition; identify opportunities for improvement and recommend effective changes, all while achieving key objectives resulting in desired outcomes.
Excellent strategic planning, critical thinking, analytical, and persuasion skills.
Handle multiple detailed tasks/projects simultaneously and meet strict deadlines with frequent interruptions.
Demonstrated ability to work effectively and diplomatically with colleagues, as well as with students, faculty and corporate contacts in a multitude of communication methods i.e., in person, email, phone.
Professional demeanor, including tact, discretion, and a customer service-oriented approach.
Cover Letter (required)
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Internal Number: JR11249
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