Retention Marketing Manager, MIT Technology Review
Massachusetts Institute of Technology (MIT)
Location: Cambridge, Massachusetts
Internal Number: 19715
Working at MIT offers opportunities, an environment, a culture - and benefits - that just aren't found together anywhere else. If you're curious, motivated, want to be part of a unique community, and help shape the future - then take a look at this opportunity.
Information on MIT's COVID-19 vaccination requirement can be found at the bottom of this posting.
RETENTION MARKETING MANAGER , MIT Technology Review (MITTR) , to be responsible for creating, implementing, analyzing, and constantly improving paid subscriber retention, increasing engagement, and reducing churn. Responsibilities include e-managing the execution of retention marketing programs across multiple channels to drive increased conversion, engagement, product usage, customer ARR, and LTV; coordinating communication; working cross-functionally to implement initiatives that drive engagement with current subscriber base; collaborating with email marketing and consumer marketing managers across MarTech to enable clean, effective segmentation and communication; developing and executing specific "at-risk" customer marketing cadences and action plans; following up on metrics and suggesting retention initiatives; coordinating creative design, delivery, segmentation, personalization and messaging, and reporting for all renewal marketing; and other duties as needed.
MIT Technology Review is a world-renowned, independent media company. Additional information about this and other positions is available in the "about us" section at https://www.technologyreview.com/about/ .
Job Requirements REQUIRED : at least three years' experience in retention planning and operations management and/or direct response marketing; bachelor's degree in a related field; experience with a subscription business and solid understanding of subscription metrics; deep understanding of consumer funnels and segmentation and proven experience developing customer retention strategies that drive growth; strong critical thinking and analytical skills, particularly in customer segmentation; experience applying data-driven decisions using analytics, A/B testing, and campaign reports and dashboards to drive business impact; ability to perform tactical strategizing and hands-on execution, including structuring automated campaigns; excellent interpersonal, verbal and written communication, project management, and time management skills; and meticulous attention to detail. Seek a self-starter with expertise driving bottom line impact who is able work independently and as part of an energetic team in a rapidly evolving environment. Job #19715-7
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