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What you’ll be doing...
The Director of Field Marketing for Verizon Connect will be part of the Verizon Business Group’s (VBG) integrated marketing team, supporting the development of Software as a service (SaaS) - tailored value propositions, personas, and field/customer marketing Connect portfolio of business. The Director will be responsible for guiding a team that provides direct customer and sales marketing support, including day-to-day lead for all segment marketing activation planning and execution tactics, and they will serve as the ‘face of marketing’ and primary contact for the Connect leadership team. This role will collaborate with the cross-functional shared Marketing and Product organizations to establish campaign targeting, segmentation strategy, innovative marketing solutions, marketing communication, media tactics, effective go-to-market (GTM) communications, and ad hoc marketing support. Key to this role is the need to gain a deep understanding of segment opportunity to aid in the creation of segment marketing strategy to target key personas and customer profiles within the segment; the ability to lead the development of thought leadership and educational content to drive prospect engagement; the ability to coordinate with other marketing teams to develop integrated demand programs; and, the ability to ensure that sales leaders and teams have segment understanding and segment-specific content to achieve pipeline, sales, and revenue goals.
The Director of Field Marketing for Verizon Connect will be a leader who is highly motivated, experienced, and strategic, with hands-on experience that blends both commercial and operational marketing expertise. This individual should be analytically-driven, digitally-oriented, and able to partner with segment business owners. The Director will directly oversee team members and team leaders, and they will help their team grow and develop in their areas of expertise and ensure alignment of the work they perform with the greater Marketing team and go-to-market and go-to-channel strategies.
Create and own field marketing plan and budget for Verizon Connect (Micro, Small and Medium Business (SMB), Government, Enterprise, International)
Understand and translate the industry landscape and key issues and monitor trends
Create demand and retention strategies that align with SaaS business model acceleration
Build and maintain segment-specific buyer personas and refine based on industry knowledge
Analyze potential micro-segments to determine which have a higher propensity to buy and what to buy
Define the market opportunity and categorize what form of solution should enter their segments (International and Domestic)
Tailor solution positioning and inform integrated marketing communication (IMC) on messaging priority to improve alignment with target customer segments
Team with customer engagement/demand marketing to develop integrated demand programs, mapping themes and content to Connect segments
Partner with sales on the best routes to market for solutions, products and bundles
Collaborate and partner with strategic marketing, product marketing, pricing/promotions, customer engagement and integrated marketing
Collaborate with sales leadership, marketing leadership and Verizon Connect leadership to ensure trajectory to sales and revenue forecasts and business plans
What we’re looking for...
Bachelor's degree in Marketing or Business Management or related field and/or equivalent work experience; Master's degree/MBA strongly desired
8+ years Marketing experience; SaaS Marketing background strongly desired
Strong writing/presentation skills
Demonstrated success in developing strategies for creating new customer markets through direct, indirect, digital, field marketing, and account-based marketing programs (omni-channel)
Able to analyze segment critical key performance indicator (KPI) information and translate into proactive and reactive segment marketing strategies
Experience building and maintaining segment buyer personas, buyer journey maps, and target customer profiles
Able to link campaign launches to segment campaign themes and goals
Collaborative and has a track record of establishing and facilitating effective cross-functional partnerships
Intellectually curious; appreciative of learning new skills and capabilities
Leverages research to qualify and design new segment marketing and customer programs
Drives deeper understanding of customer needs, buying behavior, sentiment, and expectations for solutions
Provides insights, best practices, and thought leadership
Models a culture of accountability, transparency, and data-driven decision-making
Strong business acumen
Highly organized, flexible, and demonstrated leader of leaders
Equal Employment Opportunity
We're proud to be an equal opportunity employer - and celebrate our employees' differences, including race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, and Veteran status. At Verizon, we know that diversity makes us stronger. We are committed to a collaborative, inclusive environment that encourages authenticity and fosters a sense of belonging. We strive for everyone to feel valued, connected, and empowered to reach their potential and contribute their best. Check out our diversity and inclusion page to learn more.