Reporting to the Executive Director of Marketing Strategy for Enrollment and the Student Experience, the Director of Marketing Strategy for recruitment will strategize, plan, and execute multi-channel marketing efforts designed to support new student recruitment goals and also help with strategies around student success and retention. A strategic-thinker who can translate big-picture marketing vision to implementable operational plans, this individual is a dot-connector who must understand how all our marketing efforts can work together to build our brand and advance the University's enrollment goals. The Director partners with other strategists, specific units, and marketing channel teams to develop and execute marketing strategies to engage prospective students using various technologies (including current/emerging platforms). Responsible for deeply understanding partner's goals, target audiences and pulling together an integrated marketing team to co-create the implementation of enrollment marketing strategy that bridges traditional marketing tactics, social and digital media, website development, online search, and email marketing programs to drive enrollment. Directs Project Managers and Strategists to bring marketing strategies from concept to completion. They will be responsible for developing a strong, trusting relationships with partners, and ensuring a coordinated approach to recruitment marketing and advertising efforts.
Internal Number: 87336
About Syracuse University
Syracuse University is a place where talent, desire, and opportunity thrive. In 12 different schools and colleges that span the liberal arts and professional disciplines, students, faculty, and staff from diverse backgrounds come together to learn, create, and break boundaries.
The University is also a vital part of the community, providing services as well as being a leader in employee benefits, work-life and organizational development, training, student employment, staff relations, and workforce diversity.
Syracuse itself is located at the crossroads of New York State, and offers a lush landscape of seasons. From fun-filled summers in the Finger Lakes to snowy winters that thrill outdoor sports enthusiasts, the area truly has something for everyone.