The Marketing Content Coordinator helps to maintain the website, ensuring information is up-to-date and accessible. The incumbent in this role will create content for and support the structure of the hws.edu site and review and implement changes to the website SEO and metadata. Reporting to the Director of Marketing, the Content Coordinator will work closely with the entire Communications team and the Creative Director to coordinate the editing and publishing of the website content in a cohesive look and feel.
Develops, writes and edits content on the HWS website, including coordinating and maintaining an editorial calendar.
Manages the creation and maintenance of academic department pages.
Serves as liaison and cultivates productive relationships with key HWS stakeholders – administrators, faculty, staff and students – and acts as a resource to the community for Web-related content issues.
Provides training of staff in using the Colleges’ new content management system, OmniUpdate (Modern Campus) – no prior experience with OmniUpdate necessary but a willingness to learn is critical.
Participates in weekly meetings with admissions and advancement, managing a workload of priorities for each. Possesses an understanding of the market dynamics of enrollment and fundraising, or willingness to learn.
Maintains and updates SEO and metadata across all web pages to ensure they are optimized for search engines.
Approves and publishes content produced by content authors.
Supports special ad hoc projects as required.
This is a 12-month, benefits-eligible, administrative staff position. This position description is not all-inclusive, as other tasks or responsibilities may be assigned.
A bachelor’s degree required.
Excellent oral and written communication skills.
Demonstrated ability to meet deadlines and balance competing priorities.
Strong organizational skills, accuracy and attention to detail.
Ability to multi-task in a fast-paced environment with tight deadlines. Flexible and able to work with shifting priorities.
Must be comfortable working independently and collaboratively.
Experience with a content management system, or willingness to learn.
Has a clear sense of public relations judgment and professionalism.
Knowledge of HTML, CSS and Internet technologies and tools, or willingness to learn. (2+ years website development and management experience preferred.)
Enthusiasm for exploring and learning about emerging technologies and platforms.
1+ year of website training development and delivery preferred
Sense of humor and strong interpersonal skills a must.
Located on 195 acres in the heart of New York States Finger Lakes Region, Hobart and William Smith are independent liberal arts colleges distinctive for providing highly individualized educations. Guided by an interdisciplinary curriculum grounded in exploration and rigor, the Colleges prepare students to think critically. In partnership with the Geneva and global communities and through robust programs in career development, study-abroad, service, leadership and athletics, the Colleges foster an environment that values global citizenship, teamwork, ethics, inclusive excellence, and cultural competence.Under the mentorship of faculty, Hobart and William Smith students gain the necessary clarity to be competitive when seeking employment. They win prestigious fellowships like the Rhodes, Gates Cambridge, Udall, Fulbright and Goldwater. They gain admittance to the best graduate programs in the country. They go on to lead lives of consequence.